DESKTOP TV – NZ WORLD LEADER
THE WAY TO WAKE UP TO THE 32nd AMERICA’S CUP
EMBARGOED 3.00PM TUESDAY 27 MARCH 2007
New Zealand media will be pioneering with new media technology when Desktop TV launches the world’s first pay per view
on-line, on-demand multi media coverage of the 2007 32nd America’s Cup contest in Valencia next month.
BrandAdvantage, the New Zealand On-line and Mobile Rights Holder for the 32nd America’s Cup has collaborated with
Television New Zealand, The Radio Network, APN Digital and Desktop TV creators Go Virtual Sports to provide New Zealand
subscribers with a unique internet service offering video, the now famous Virtual Eye 3D animated America’s Cup
graphics, still photos, audio and text coverage of yachting’s most prestigious contest.
“Desktop TV will be the only place where you can wake up at 7.00am, click onto www.toyotadesktoptv.co.nz and be greeted
by Amelia your desktop host and view the latest Emirates Team New Zealand Action at the 32nd America’s Cup - when you
want, as often as you like, on your personal computer,” says Craig Meek, CEO Go Virtual Sports.
“We’ve developed unique technology that enables viewers to click onto the coverage option of their choice – from a free
service providing audio from Radio Sports presented by Peter Montgomery – (the voice well known to New Zealand
supporters of the America’s Cup), and Herald headline stories and photos through to a range of purchased options that
include video highlights of the racing, 3D animated graphic analysis, statistics, results, and coverage of the rich and
famous as well as entertainment offshore around the spectacular location of Valencia.
“Our subscribers will be able to watch the racing when they want from the Louis Vuitton round robins, the Louis Vuitton
semi-finals and the finals of the 32nd America’s Cup contest.
This will be the ultimate broadband experience for New Zealand, delivering the 32nd America’s Cup – Ready to Go!
“This is a ground-breaking development in viewer-driven internet video sports coverage and we hope to apply it to other
high-profile international sports events following our debut in covering Emirates Team New Zealand at the 32nd America’s
Cup,” says Craig Meek.
To view all the action and get behind the team –visit, www.toyotadesktoptv.co.nz - ready when you are.
ENDS