First 4,000 NZ PS3 Registrants to be Rewarded

First 4,000 New Zealand PS3 Registrants on PLAYSTATION®Network to be Rewarded with Casino Royale on Blu-ray

AUCKLAND, 23rd February 2007 – Sony Computer Entertainment New Zealand (SCE NZ) confirmed today that, in addition to the extensive line-up of games, the first 4,000 purchasers of PLAYSTATION®3 who registered on the PLAYSTATION®Network will receive a Blu-ray disc movie of Casino Royale, starring James Bond newcomer Daniel Craig.

Casino Royale, which has already grossed more than US$560 million at the box office worldwide, and has established itself as the most successful Bond film of all time will debut on a 50GB dual-layer Blu-ray disc encoded in MPEG-4 AVC. With a ground breaking collection of added-value features in 1080P High Definition visual quality, and with uncompressed audio features for the best possible audio experience, Casino Royale not only demonstrates the exceptional visual quality of Full 1080P High Definition movies on Blu-ray disc, but is the perfect vehicle to highlight the broader entertainment credentials of the PLAYSTATION 3 system.

Explaining the offer, Warwick Light, General Manager of Sales and Marketing said, “The PLAYSTATION®Network unlocks the broad range of interactive entertainment features of PLAYSTATION 3. It’s a simple set up, it offers free online gaming, has an array of tools for staying in touch with friends and family, and includes a wide variety of content for download through the PLAYSTATION®Store.”

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“All this, and more, will enable users to experience a whole new world of interactive entertainment, and that is why we are offering the phenomenal incentive of Casino Royale, on Blu-ray disc, to PS3 owners who register on the PLAYSTATION®Network. Casino Royale not only makes the most of the features and capabilities of the Blu-ray format, but is one of the most exciting and entertaining movies to debut on Blu-ray this year”, he added.

Notes to Editors:

To arrange a test drive of the PS3, or for further information or to arrange an interview please contact:

Paul Gunn Aisha Ahmed
P: 09 3666 266 \ 027 4440 9964 P: 09 3666 266 \ 021 400 576
E: paul.gunn@tbwawhybin.co.nz E:aisha.ahmed@tbwawhybin.co.nz

Nick Sharples (nick_sharples@scee.net) or Nick Caplin (nick_caplin@scee.net)
Sony Computer Entertainment Europe Ltd
Tel: + 44 207 859 5301(5349) Fax: + 44 207 859 5036

About Sony Computer Entertainment Europe Ltd.
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, sales and marketing of PS one®, PlayStation®2 and PSP™ hardware in 104 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes games software for the three formats, and manages the third party licensing programmes for these formats in the PAL territories. At the end of December 2005, over 40 million PS one® consoles had been shipped across these PAL territories, over 102 million worldwide. Between its European debut on 24 November 2000 and the end of December 2005, over 37 million PlayStation®2 consoles have been shipped across the PAL territories, over 100 million worldwide, making it one of the most successful consumer electronic products in history. Between the launch of PSP™ in Japan in December 2004 and the end of December 2005, over 5 million PSP systems have been shipped across the PAL territories, over 15 million worldwide.

About Sony Computer Entertainment New Zealand
SCE New Zealand, based in Auckland, is responsible for the distribution, marketing and sales of PS one®, PlayStation®2 and PlayStation® Portable software and hardware in New Zealand. Over 330,000 consoles have been shipped in New Zealand as of February 2006. With both CD and DVD capabilities, PlayStation®2 offers consumers a diverse range of computer entertainment solutions and is supported with over 800 high quality software titles.

More information about PlayStation® products can be found at www.playstation.com and www.yourpsp.com or visit the Virtual Press Office at www.scee.presscentre.com.

PlayStation and the PlayStation logo and PS one are registered trademarks of Sony Computer Entertainment Inc. PSP and UMD are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

ENDS

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