Geneious 2.5 released, and NZ software company Biomatters "does a Nokia" on Finland
For Immediate Release: 14 November, 2006
Auckland, New Zealand – Fast-growing NZ software company Biomatters recorded a huge win recently just prior to the
release of a major upgrade “Geneious Pro 2.5”, with their flagship product “Geneious”, which allows researchers to do
genomic research quicker, becoming the top download worldwide on Apple.com. Running Google Analytics on Geneious
revealed a surprising answer to who, behind the US, is downloading it faster than anyone else: Finland!
CEO Daniel Batten says, “The Apple result is a huge boost for us internationally, we are being downloaded at triple the
expected rate, and have users in 70 countries now, including Pfizer, Stanford, The American National Institute of
Health, Yale, Oxford and Cambridge. But the truly exciting thing has been that this has paved the way for conversion to
our paying product, which we have sold to the University of Auckland and is now being used by approximately 60% of users
in the biological sciences.”
Virtually without any marketing except a quirky viral approach that has involved free offers, cheeky online Matrix-style
videos, and outrageously offbeat messages to buyers of the product, Biomatters already have paying customers in five
countries internationally, and the rapidity with which a viral outbreak of uptake in a university like Auckland, or a
country like Finland has proven that there is a very large international market for our product. Chief Scientist Dr
Alexei Drummond says, “the approach is working among scientists – we get a lot of our marketing emails and videos
forwarded on, and yesterday we got an email from someone saying, ‘you guys are crazy but I love it [Geneious] so much
I've bought your product myself rather than using my departmental budget.’”
Think of Geneious like “bio-Google on steroids” – it is the one tool that has successfully allowed biologists to run
complex computational diagnostics on genomic information. This area is called bioinformatics, and it is an area that
former head of Life Sciences at Sun Microsystems Howard Asher has picked that New Zealand can lead the world in because
of the excellent caliber of science and low cost of buying computers (compared to say expensive mass spectrometers).
And NZ product Geneious is now the fastest growing bioinformatics application for the desktop in the world. Batten
observes, “Web 2.0 is providing a level playing field for excellent NZ innovation to make it on the global stage, and
our product is showing what is possible, and how coming from NZ can work in your favor. Without exception, when people
find out we come from Down Under, the respect level goes up. We are known internationally as being in the top three
internationally in the HealthIT, and we have the capacity to be number one in the world in bioinformatics.”
With Frost and Sullivan anticipating that 30% of drug development time can be saved through bioinformatics and
bioinformatics enabled tools, Biomatters point out that this is a major future revenue opportunity for the NZ economy.
Bioinformatics literally represents the collision of the world’s biggest and second-biggest industries.
Geneious is now being used to help scientists doing work on everything from diabetes to bio-diversity; from drug
discovery to conservation. If wetlab biology is analog, bioinformatics is digital. The core problem about
bioinformatics, says Batten, has been that until tools like Geneious emerged, you had to be the mechanic to drive the
car. With Geneious, any molecular biologist on the planet can do complex bioinformatics without having to understand all
the complex genomic algorithms under the hood. This is significant because people around the world are actively using
Geneious to research HIV, SARS, biodiversity and forensics, and it makes research happen a lot faster. How much faster?
Batten says that independent analysis with a professor of molecular biology at Rochester University indicated that in
some cases up to 20 times faster, and experiences both here and Australia prove that bioinformatics can be taught and
understood six times faster using Geneious.
Geneious 2.5 has a host of new features making it the most intelligent bioinformatics application on the market, as well
as including a host of new features for the wet-lab biologist wanting access to bioinformatics techniques. The features
include:
- Artificially Intelligent searching
- Load, view and edit full chromosomes or up to 10,000 HIV genomes
- Primer design & basic contig assembly
- Publication-quality image export
- Full collaboration with Google Chat integration
- Interoperability with other tools like DNAStar, Mega, Phrap
- A host of other upgrades to Geneious Pro based directly on user suggestions!
In other news, Biomatters is donating 10% of October sales to help the fight against malaria. Geneious users voted for
five disease research organizations that Biomatters would donate 10% of Geneious sales revenue that month. In a big
turnout with lots of supportive comments for this initiative from the community, the winner was the Malaria Foundation
International with 41% of the total vote.
Geneious has now had 25,000 downloads, with the download rate rising on average 20% per month. Also:
* Geneious 2.0 was number one Science Download on Apple.com worldwide for two straight weeks.
* The first third-party Geneious plugins have started to arrive, as the international development community embraces
Geneious as the bioinformatics development platform of choice.
www.geneious.com
ENDS