New Way for Music with TravelSound Popz Speakers

Creative Introduces a New Way to Listen to Music with the TravelSound Popz Speakers

-Travel sized speakers for great sounding music without batteries-

Auckland, 1st November 2006 – Creative Labs Pty Ltd, a local subsidiary of Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today announced a new category of great-sounding, portable, battery-free speakers with the introduction of Creative TravelSound PoPz™, ideal for music lovers on the move.

Once connected to a portable audio player, this lightweight, environmentally friendly system does not require batteries, instead drawing its power only from the portable music player without significantly affecting playtime but still producing great sounds.

Hard wearing with a protective casing, yet surprisingly small, the TravelSound PoPz speakers can be slipped into handbags, beach bags, sports bags, travel bags or work bags, for portable music on the run.

Cleverly designed and simple to use, the TravelSound PoPz speakers with EZ-zip™* cable management, allows users to simply unzip the casing for instant use.

An in-built** high-sensitivity micro driver within Creative TravelSound PoPz speakers helps harness unsurpassed rich sounds, enhancing the consumer's overall audio experience.,

"With the Creative TravelSound PoPz speakers, we have designed a great portable speaker system that looks fantastic without any complex wires, cables or even the need for batteries. This gives consumers means users can instantly enjoy their music with out the need for headphones," said Vaiju Deb, Senior Marketing Executive of Creative Labs Australia.

“This is a truly remarkable portable speaker system that is both hassle-free and extremely easy to use”.

The Creative PoPz speakers are compatible with the entire Creative ZEN™ range of MP3 players.

* Patent-pending
** Proprietary

Pricing and Availability

The Creative Popz speakers will be available around October in four colours (grey, pink, blue and black) at NZ$49.00 RRP in most good electrical stores as well as selected department stores.

About Creative Labs Pty Ltd

Creative Labs Pty Ltd is one of the first companies to bring MP3 players to the Australian and New Zealand consumer markets. In year 2000, Creative was the first to launch a hard disk MP3/WMA player called the Creative NOMAD Jukebox 6GB. Today, Creative is the market leader in selling players with support for Microsoft Windows Media Audio format (WMA) - the de facto format for legal downloadable music in Australia and New Zealand.

About Creative Technology Ltd.

Creative (Nasdaq: CREAF) is a world-wide leader in digital entertainment products for PC users. Famous for its Sound Blaster audio cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment – anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative MediaSource, MuVo, I-Trigue and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names are trademarks of their respective owners.

ENDS

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