Kiwi Firm Plays Role In US Web Awards

Kiwi Firm Plays Role In US Web Awards

Top 500 e-commerce company PCUniverse win web award assisted by New Zealand usability experts LeftClick Labs.

18 October 2006. - US E-commerce company PCUniverse's commitment to improving their customer's experience was a key factor in winning a prestigious web award, a commitment that included working with Christchurch-based usability experts LeftClick Labs.

An online store for computers and electronic equipment, Florida-based PCUniverse was recently acknowledged in the 10th annual Web Marketing Association "WebAwards", one of the country's premier web site competitions.

The company is listed by industry magazine Internet Retailer as one of the United States Top 500 e-commerce websites.

"We're really delighted for PC Universe, it is testament to a relentless focus on giving their customers a better online experience," says Alan Cox, Managing Director of Christchurch-based LeftClick Labs.

"LeftClick Labs are proud to be one of the strategic partners that supported PC Universe in achieving this accolade".

PCUniverse's E-commerce Manager Patrick Colletta says, "LeftClick Labs helped redesign crucial aspects of the site which have had a real impact on improving the user's online experience."

"Their work helped improve our important high traffic pages, and the metrics have shown improved performance and higher conversion (of visitors to purchasers) rates."

"For PCUniverse it is all about helping our customers find and buy products faster, and LeftClick Labs have played an excellent role in improving that."

"They are easy to work with, they are professional and knowledgeable and able to deliver real results."

LeftClick Labs Managing Director Alan Cox said PCUniverse's was an endorsement of their approach, "We've taken some techniques typically only used in academia and combined them with some smart technology to enable us to quickly assess a website and understand how the customer's experience can be improved."

"For the average website this is a nice to have, for an e-commerce business like PCUniverse it is a key to the success of their business."

Mr Cox said the company expected the award to support LeftClick Labs' initiatives at expanding their US customer base.

About LeftClick Labs

Based in Christchurch, New Zealand, LeftClick Labs specialise in boosting the success of e-commerce websites by measuring and enhancing the online user-experience. LeftClick works with companies like PCUniverse, Interflora, Christchurch International Airport, New Zealand Tourism Online, Tait Communications, Ballantynes, Discount Domains, Navman, New Zealand Trade and Enterprise, the Ministry of Tourism and Solid Energy.

ENDS

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