For Immediate Release:
Nielsen//NetRatings Jennifer Reddington +64 (21) 480 182
Which New Zealand sites attract the most online gamers?
AUCKLAND — 29 March 2006. According to Nielsen//NetRatings Netwatch, about ¼ of regular internet users, defined as
having used the internet at any location in the last 4 weeks, play online games. This proportion is nearly doubles for
regular internet users aged 10 – 19. Below is a ranking of top sites visited by New Zealand users who have played
individual or multi-player games online in the last four weeks, for the week ending 26 March 2006.
Nielsen//NetRatings’ Market Intelligence service allows subscribers to better understand the demographic make-up of
website visitors (by unique browser). Elements which can be investigated include where a website’s visitors live by
region, their age, household income, activities online, and much more.
Nielsen//NetRatings, formerly RedSheriff in New Zealand, is a global leader in internet media and market research and is
the industry’s premier source for online advertising intelligence with its SiteCensus, Market Intelligence, Netwatch,
AdIntelligence, NetView, and Custom Research services. Covering 70 percent of the world’s Internet usage, the
Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to
help companies gain valuable insight into their business. Partly owned by international media and information company
VNU, NetRatings, Inc. is a sister company to ACNielsen and Nielsen Media Research. For more information, please visit
Editor’s Note: Please source all data to Nielsen//NetRatings. Also, please note that these rankings can be customised to
the needs of your publications and articles. Additional information outlining data on unique visitors, page impressions,
visit durations, and demographics of visitors can also be forwarded for incorporation into articles. # # #