Media Release
13 December 2004
Movies and Pizza – ''one Hell of a partnership''
Today www.fatso.co.nz and Hell Pizza announced a strategic marketing alliance.
“After conducting further research into our target audience, we found there were considerable synergies between our
brands” says Rob Berman, Managing Director of Westside Media Ltd.
“Our all you can eat rental and door-to-door delivery process combined with Hell Pizza’s superb choice, unique brand and
delivery process made the alliance a natural choice” says Berman.
“Hell is now operating 28 stores throughout New Zealand and we believe that our greatest point of difference is our
variety. With 21 different pizzas, salads, pastas, deserts and sides we really do offer the ultimate choice” says Callum
Davies, Founder of Hell.
“Hell goes to great lengths to keep all its produce fresh, unprocessed and healthy. All our pizza bases are made fresh
daily, they are wholemeal and only contain a fraction of oil unlike many competitors.” Says Davies.
Hell and www.fatso.co.nz are currently developing a number of marketing initiatives so from January 2005 look out for
the ultimate New Zealand partnership – Pizza and Movies.
Imagine that – 8000 titles and 28 choices of Pizza?
Now that’s the ultimate big night in!
Merry Xmas from the team at Hell and www.fatso.co.nz
ENDS