HP extends its colour printing portfolio

HP extends its colour printing portfolio

HP Continues to Set the Standard with Its Extended Colour Printing Portfolio to Increase Business Productivity and Fortify HP's Market-leading Position Aggressive Price Drops of Up to 20-30% on Current Business Inkjet Portfolio to Meet the Growing SMB Market Demands

NEW ZEALAND, May 30, 2003 - HP continues to set the standard with its latest introduction of an extended portfolio of three new colour printers to help business customers increase productivity and enable colour printing in-house easier and more affordably than before. In a strategic move to enable SMB customers to afford colour printing in their growing business needs, HP also announced aggressive price drops on the HP Business Inkjet 2600 printer series and the HP Business Inkjet 2230 of up to 20-30%. Additions to the colour family include: HP's most affordable colour laser printer to-date, a NZ$2024(1) colour laser printer a NZ$772(1) colour inkjet printer with versatile printing capabilities that offer great value and reliability for small business customers a NZ$1688(1) workgroup colour inkjet printer that delivers colour printing at up to 8 pages-per-minute (ppm) colour in laser-quality speed

"We are committed to continually set the standard for colour printing in the office and to deliver affordable colour printing systems to the SMB market," said Duncan Glynn, Market Development Manager, Imaging and Printing Group, HP New Zealand.

"We aim to give businesses more reasons to adopt colour printing for everyday use and to create a tangible impact to their business communications."

According to IDC research, 56 percent of all combined personal and workgroup printers (inkjet and page printers) currently installed in businesses are colour devices.

"The new HP colour printer offerings demonstrate the company's commitment to the SMB market, just as their recent introduction of monochrome printer offering is set to do. Small business printers are one of the key growth areas in the printer market, and HP is stronger than ever to lead in the SMB market with this introduction," said Martin Chau, IDC analyst, Asia Pacific.

HP's Most Affordable Personal Colour Laser Printer for Small Office/Home Office - HP Colour LaserJet 1500 Making colour printing in the office a reality for virtually all businesses, HP has introduced the HP Colour LaserJet 1500 printer series. The printer series extends quality colour laser printing capabilities into the home and office at an affordable price for customers that would have traditionally relied on the outsourcing of colour printing materials.

At four pages per minute (ppm) colour and 16 ppm black, customers in Microsoft(r) Windows(r) or Macintosh environments can print presentations, brochures and reports in-house on a wide range of HP coated papers. The printer's desktop design and one-door access to supplies make it easy to use and maintain. Priced from $2024(1), the HP Colour LaserJet 1500 printer series features high-yield print cartridges and smart toner cartridge printing that allows customers to easily view their supplies status, in addition to offering online supplies ordering from their favorite resellers. The HP Colour LaserJet 1500 also offers more value in the box like the HP Colour LaserJet 2500, to deliver up to 4,000 more colour pages for free with a full toner cartridge in the box, unlike other vendor offerings.

Great Performance and Versatility at Great Value for Small Business Customers - HP Deskjet 9300 colour inkjet printer

The HP Deskjet 9300 colour inkjet printer is a reliable, affordable and versatile printer for small business customers. With this device, users can produce outstanding quality printouts, ranging from postcards (A6 size) to posters (A3+), for personal and business use. The HP Deskjet 9300 offers outstanding print quality, enhanced performance and HP Smart software features that allow users to conveniently create newsletters, booklets, banners, brochures or handouts, without the need to re-format the document layout through desktop publishing. It delivers fast printing up to 14 ppm (monochrome) and up to 11ppm (colour).

The HP Deskjet 9300 offers great versatility of printing on a vast variety of media types and sizes with photo quality output using HP PhotoRET III Colour Layering technology with up to 4800 dpi resolution on photo paper. The HP Deskjet 9300 is also designed to be user-friendly. High capacity ink cartridges are used so fewer replacements are needed. A low-ink warning alerts user when ink is low.

The cancel print button instantly terminates the job on the printer. The resume button allows a paused job to continue at the touch of a button. Media width sensors to detect the size of the paper loaded and prompt users to select the correct one in the printer driver.

Lowest Total Cost of Ownership - HP Business Inkjet 3000 printer Ideal for small workgroups, the HP Business Inkjet 3000 delivers laser-quality speeds of up to 8 ppm colour and offers the lowest total cost of ownership of any HP colour printer sold today. Combining the ease of use of HP Deskjet printers with the robust performance of HP Colour LaserJet printers, the HP Business Inkjet 3000 offers economical, modular supplies management, LaserJet-compatible networking and advanced paper handling.

The HP Business Inkjet 3000 printer was introduced in Australia and Korea in December last year and is now expected to be widely available across Asia Pacific, with a recommended retail price of $NZ1688. Price Drops on Business Inkjets In providing customers with the best price points for HP colour printing systems, HP announced up to 20-30% price drops on the HP Business Inkjet 2600 printer series and the HP Business Inkjet 2230 last month. The recommended retail price after the price drops are:

HP Business Inkjet 2230 from $828 to $668 HP Business Inkjet 2280 from $1,388 to $1288 HP Business Inkjet 2280TN from $2,438 to $2,288 HP Business Inkjet 2600 from $2,874 to $2,299 HP Business Inkjet 2600DN from $4,099 to $3,299 About HP HP is a leading global provider of products, technologies, solutions and services to consumers and businesses. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. HP completed its acquisition of Compaq Computer Corporation on May 3, 2002. More information about HP is available at http://www.hp.co.nz

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