New iPods Hold up to 7,500 Songs

Apple Introduces New iPods Holds up to 7,500 Songs, Yet Lighter than Two CDs

CUPERTINO, California‹April 28, 2003‹Apple® today introduced its third generation iPods, which hold up to 7,500 songs in a stunning enclosure that is lighter and thinner than two CDs. The new ultra-portable iPods feature completely solid-state ³no moving parts² navigation wheel and buttons; an elegant new dock with audio out for fast and easy connection to your computer or stereo; an ³On-The-Go² playlist so users can build a playlist right on their iPod; a customisable main menu so users can promote the features they use most often to their top level menu; and Apple¹s unique, patent pending Auto-Sync for automatically syncing your computer¹s music library with iPod. The new ultra-portable iPods are available in three models: a 10GB model for just $639+GST, a 15GB model for $859+GST and a 30GB model for $1,079+GST.

³The competition hasn¹t even caught up with our first generation iPod, and we¹re introducing our third generation,² said Steve Jobs, Apple¹s CEO. ³With the new iTunes Music Store, you can now buy music online and transfer it right onto your iPod for listening wherever you want.²

The new 15GB and 30GB models come with an elegant dock for effortless connecting to a Mac® or Windows PC. The dock provides a stylish home base for the iPod and includes an audio line out for easy connection to a home stereo or powered speakers, making it easy to sync, charge and go. iPod plays more than eight hours of continuous music and recharges automatically whenever iPod is in the dock or connected to a Mac or Windows PC.

iPod is the only portable music player with Apple¹s patent pending Auto-Sync, an innovative feature that automatically downloads an entire digital music library into iPod and keeps it up-to-date whenever the iPod is plugged into a Mac or Windows PC. With Apple¹s new fast disk mode switching, iPod switches from Auto-Sync mode to music-player mode faster than ever before.

Building on the success of the original touch wheel, the new iPod is designed with a solid-state ³no moving parts² navigation wheel and all touch buttons for enhanced sensitivity and precision over mechanical buttons. The buttons are backlit for easy operation in low light and continue to enable easy, one-handed operation. In addition to MP3, iPod now supports the industry-standard AAC audio format, providing higher quality sound in the same disk space. Whether at the gym, at work, in the car or at the airport, iPod puts 7,500 songs in your pocket ‹ the equivalent of three weeks of continuous music without repeating a single song.

iPod features new customisation options including the ability to move frequently used menu items to the main menu. Users also have the power to create an ³On-The-Go² playlist and rate their music collection directly on their iPod, offering a new level of control whenever they¹re away from their computer.

Pricing & Availability

The new iPod for Mac and Windows PCs will start shipping during May, for a suggested retail price of $639+GST for the 10GB iPod, $859+GST for the 15GB iPod, and $1,079+GST for the 30GB iPod through Apple Authorised Resellers. The new iPod will also support high-speed syncing via USB 2.0 with Windows PCs starting in June via a free software download. A separate USB 2.0 cable will also be available in June.

All iPod models include earbud headphones, an Apple iPod power adapter, a FireWire® cable and a 4-pin-to-6-pin iPod FireWire adapter. 15GB and 30GB iPod models also include the iPod Dock, carrying case and wired remote; these optional accessories can be ordered for 10GB iPod models through Apple Authorised Resellers iPod requires a Mac with FireWire port, Mac® OS X version 10.1.5 or later (Mac OS X v10.2 or later recommended) or a Windows PC with FireWire or USB 2.0 port, or Windows-certified FireWire or USB 2.0 card, Windows Me, Windows 2000, or Windows XP Home or Professional. A CD containing iTunes®* for Mac OS X and MUSICMATCH Jukebox Plus 7.5 software is included with iPod purchases.

*Some iPod features require a Mac and iTunes.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators and creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

NOTE TO EDITORS: For additional information visit Apple's PR website ( http://www.apple.com/pr/).

Apple Launches the iTunes Music Store CUPERTINO, California‹April 28, 2003‹Apple® today launched the iTunes® Music Store, a revolutionary online music store that lets customers quickly find, purchase and download the music they want for just 99 (US) cents per song, without subscription fees. The iTunes Music Store offers groundbreaking personal use rights, including burning songs onto an unlimited number of CDs for personal use, listening to songs on an unlimited number of iPods, playing songs on up to three Macintosh® computers, and using songs in any application on the Mac®, including iPhoto�, iMovie� and iDVD�.

³The iTunes Music Store offers the revolutionary rights to burn an unlimited number of CDs for personal use and to put music on an unlimited number of iPods for on-the-go listening,² said Steve Jobs, Apple¹s CEO. ³Consumers don¹t want to be treated like criminals and artists don't want their valuable work stolen. The iTunes Music Store offers a groundbreaking solution for both.²

The iTunes Music Store features over 200,000 songs from music companies including BMG, EMI, Sony Music Entertainment, Universal and Warner. Users can easily search the entire music store to instantly locate any song by title, artist or album, or browse the entire collection of songs by genre, artist and album. Users can listen to a free 30-second high-quality preview of any song in the store, then purchase and download their favourite songs or complete albums in pristine digital quality with just one click.

The iTunes Music Store also features exclusive tracks from over 20 artists, including Bob Dylan, U2, Eminem, Sheryl Crow and Sting, as well as special music videos from several of these artists which users can watch for free. In addition, the iTunes Music Store highlights new releases, staff favourites and up-and-coming artists, and delivers a compelling variety of music from many genres and time periods, ranging from Rock and Hip Hop to Jazz and Classical. The ability to browse the entire music store by genre, artist and album combined with free high-quality previews of every song lets users explore music in an entirely new way, to easily find the hits they love and discover gems they¹ve never heard before.

All music on the iTunes Music Store is encoded in the industry-standard AAC audio format at 128 kilobits per second which enables smaller files and faster download times while rivaling CD-quality sound superior to the quality of MP3 files at the same size. The AAC audio format, developed by Dolby, was also adopted to provide the audio encoding for the industry-standard MPEG-4 video format.

The iTunes Music Store is fully integrated into iTunes® 4, the fourth major release of Apple¹s popular digital music jukebox software, allowing users to purchase, download, organise and listen to their music using just one application. iTunes 4 features major new enhancements including Rendezvous� music-sharing between Macs, so users can legally stream their music to other Macs without the hassle of copying files from computer to computer.

Pricing & Availability

iTunes 4 with the iTunes Music Store is available as a free download immediately at www.apple.com/itunes. The iTunes Music Store requires a valid credit card with a U.S. billing address, a Mac equipped with iTunes 4 and Mac® OS X version 10.1.5 or later. Further information about Apple¹s digital music products can be found at www.apple.com/ipod and www.apple.com/music.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators and creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

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