Despite recent government austerity measures that have reduced funding and shifted focus away from shared outcomes, the
agritech industry remains steadfast in its commitment to investing in a collaborative future.
“The government's focus on efficiencies has cut so deep that it risks our collective capabilities and momentum in global
partnerships,” said Brendan O’Connell, CEO of industry umbrella group AgriTechNZ, representing 180 member organisations
generating most of the sector’s $2 billion in revenue.
“While we acknowledge the need to eliminate wasteful spending, these cuts have hindered balanced collaborations between
industry and government. The cuts remove muscle and not just fat.”
On July 1st, the full impact of government cuts hits home, removing $5 million per annum from a sector generating 400
times that in revenue. The cut programmes focused on fostering global relationship developments and resulted in a
significantly increased presence in global markets.
O’Connell said the programmes’ demise signals the need for a renewed approach to generating increased agritech
innovation and exports. Greater collaboration among industry organisations will fill the void as government agencies
pull back.
“We must now focus on directly supporting the work of industry associations to match industry commitment and ensure
investments are used efficiently and effectively.
“Agritech is New Zealand’s oldest and most recognised technology sector globally, but it is getting less government
support now than it has for a long time.”
AgriTechNZ’s five key initiatives to enhance sector growth include:International Collaboration: Supporting New Zealand agritech innovators to engage with global scale partners, including listing their solutions on
global partner services provided by the Australian government, promoting trans-Tasman collaboration.Global Engagement: Proactively investing in global agritech activities in California, London, and Europe, enhancing international
presence and cooperation.Data Mobility Solutions: Developing improved data mobility solutions to reduce the need for double entry of crucial farm data, streamlining
operations for farmers and agribusinesses.Increased Industry Association Memberships: Supporting the growth of investments in industry association memberships, emphasising the industry's commitment to
collective action and innovation.Public-Private Partnerships: Fostering public-private partnerships (PPPs) to bridge the gap left by reduced governmental support, ensuring the
continued thriving of agritech innovations.
“Despite the challenges posed by government cuts and the June 30 funding cliff, the agritech sector remains dedicated to
a shared future aligned with the government's goal to double industry revenue to $4 billion by 2030.”
“This commitment is evident in the collaborative spirit, private investment, grassroots initiatives, and strategic
partnerships that drive the industry forward. I’m confident that a more effective and sustainable pathway to progress
can be achieved by prioritising the direct support of industry associations and collective action.”