Ipsos New Zealand's inaugural participation in a global study on populism reveals a pervasive sense of societal and
economic decline among New Zealanders.
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Ipsos New Zealand's inaugural participation in a global study on populism reveals a pervasive sense of societal and
economic decline among New Zealanders. The Ipsos Populism Survey, spanning 28 countries, found that 60% of Kiwis feel
the country is in decline, with 58% stating that our society is broken - figures that align with the global average.
The study, conducted in February 2024, also shows a significant consensus among New Zealanders that the system is rigged
in favour of the rich and powerful, with 65% agreeing to this statement. The call for a strong leader to balance the
scales was supported by 66%, while 56% felt experts were out of touch with everyday people's lives.
Interestingly, the study found that Māori were more likely to agree with these sentiments, with over 80% believing a
strong leader is needed and 79% agreeing that the economy is unjustly skewed towards the elite.
In contrast to many international counterparts, New Zealanders displayed a more positive view on immigration. Only 23%
believed that stopping immigration would strengthen the country, compared to a global average of 43%. Furthermore, New
Zealand ranked sixth globally in support for increased government spending on healthcare and public safety.
Carin Hercock, Managing Director of Ipsos New Zealand, said: “This is the first-time we have included the voices of New Zealanders in the Ipsos global study. While many of their
views align with global averages, New Zealanders are notably less anti-immigration - a distinguishing factor in
countries where populist support is significant.”