Taxpayers’ Union Welcomes Scrapping Of Ineffective Road To Zero Campaign

Published: Tue 5 Mar 2024 10:26 AM
Responding to the Government’s proposal to replace the Road to Zero campaign with new safety objectives, Acting Social Media and Field Operations Coordinator, Alex Murphy said:
“From the beginning, it was clear that the Road to Zero campaign was nothing more than another vanity project with unrealistic targets"
“What’s worse, is that tens of millions of taxpayer dollars were wasted on producing fear-inducing campaign videos that only looked to soften New Zealanders up for lower speed limits and promote the previous Government’s agenda.”
"We welcome the Government’s change of approach to road safety that implements realistic targets based on behavioural change instead of just promoting government policy through another vacuous campaign message."

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