The Coca-Cola Designated Driver programme will run from Monday 1st November to Monday 31st January.The Coca-Cola Designated Driver programme offers sober drivers up to three non-alcoholic drinks at participating bars.There are 12 participating bars, in Waikato.Hospitality New Zealand are endorsing the initiative again for Summer 2021, we hope The Coca-Cola Designated Driver
programme can not only support the Designated Drivers but also the hospitality industry after an extremely challenging
year.
Coca-Cola’s Designated Driver programme returns this summer, to reward those everyday legends who choose to stay sober
and ensure their mates have a safe night socialising responsibly, while at the same time helping the hospitality
industry which has been so affected by COVID-19.
From Monday 1st November to Monday 31st January, the Coca-Cola Designated Driver programme will run (in line with
government COVID restrictions and guidelines around hospitality venues) in conjunction with more than 12 participating
bars in Waikato.
The Designated Driver campaign has been running successfully in New Zealand since 2016, supporting the legends who look
after their mates by putting up their hand to be the designated driver, with complimentary non-alcoholic beverages.
The campaign is a nod to reward those designated drivers to have a good time and enjoy a refreshing Coca-Cola beverage
when they are out on the town, while taking responsibility for the safety of their friends and driving them home. To get
involved, designated drivers text “Driver” to 345, and by registering their details and choosing a participating bar,
receive vouchers for 3 x free non-alcoholic beverages from the Coca-Cola range, including Coke, Coke No Sugar, Sprite,
Fanta, Schweppes and more.
“Designated drivers are the unsung heroes, especially during the festive season and this campaign is our way of saying
thanks to the good people of Aotearoa New Zealand who take one for the team and look after their family, friends and
loved ones sober on a night out,” said Julie O’Toole, Country Lead at Coca-Cola Oceania.
“After the challenges we have all faced in the past few months, we hope this initiative will encourage kiwis to get out
and about, to catch up with friends and family and enjoy an afternoon or a night out at their favourite local, also
giving the hospitality sector much needed support to get back on its feet,” added O’Toole.
Hospitality New Zealand have supported the Designated Driver programme for several years and have once again come
onboard to endorse the initiative for the 2021 summer.
“We are huge advocates for responsible drinking and this campaign is all about ensuring people can socialise with
friends and family and get home safely during the festive season,” says Hospitality New Zealand Chief Executive Julie
White.
“2021 has been another incredibly tough year for the hospitality industry all across New Zealand. Many operators are
diversifying, innovating, and changing their operating hours but it’s been a rollercoaster of a journey so far. With the
amazing support from our local hospitality communities and incredible initiatives like this from Coca-Cola supporting
our revive and thrive strategy go a long way,” added White.
The full list of bars and terms and conditions for the Designated Driver programme can be found at www.coke.co.nz/driver/
About Coca-Cola Europacific Partners New Zealand
Coca-Cola Europacific Partners is one of the leading consumer goods companies in the world. We make, move and sell some
the world’s most loved brands – serving 600 million consumers and helping 1.75 million customers across 29 countries
grow. We combine the strength and scale of a large, multi-national business with an expert, local knowledge of the
customers we serve and communities we support. Having access to millions of consumers through more than 15,000 active
customers, we are committed to leading through innovation, building a sustainable future and delivering long-term value
to shareholders. Coca-Cola Europacific Partners New Zealand employs over 1,000 people and indirectly creates thousands
more jobs across the supply chain and with key suppliers.
Coca-Cola Europacific Partners is listed on Euronext Amsterdam, the New York Stock Exchange, London Stock Exchange and
on the Spanish Stock Exchanges, trading under the symbol CCEP.
For more information about CCEP, please visit www.cocacolaep.com and follow CCEP on Twitter at @CCEP
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