The Brewers Association of New Zealand has requested government immediately reduce the rate of excise tax paid on kegs
by 50% in a measure to support a severely hit hospitality sector.
“We believe there is need for additional Government support that can be delivered in an extremely targeted way via an
immediate 50% reduction on excise tax for keg beer. This would provide additional valuable income for outlets when they
are trading.” Says Dylan Firth, Executive Director of the Brewers Association of New Zealand.
“We applaud the UK government for their wide-ranging initiatives in the recently announced budget, where for a second
year have announced a freeze on all alcohol excise until 2021 and a significantly reduced VAT rate specifically for
hospitality businesses of 5%. We feel the impact of lockdowns and level changes here in New Zealand - specifically in
the Auckland region - necessitate relief that would benefit a large part of the hospitality sector.” Said Firth
“Government received $411 million in excise tax from the brewing sector in 2020 which will likely go up again in 2021
due to annual alcohol excise increases. What we are asking would equate to about a 6% reduction of this in real terms”
Said Firth
“The hospitality industry has suffered badly during the past 18 months and needs specific support. Industry figures
believe the sector was down at least 20-25% on average last year” Said Firth
“The 2020 lockdowns and level changes to date have compounded this, with hospitality one of the industries deeply
affected. Level changes limit or restrict customers severely and provide significant reduction in consumer confidence
and expenditure in the medium term. For the majority of hospitality businesses, they can only sell alcoholic beverages
on site, meaning they are unable to trade at all under Level 3.” Said Firth
“Contrary to some reports that have focused on specific buying patterns immediately pre and during lockdowns, sales of
beer did not increase in 2020 and in fact declined by 1.7% according to Statistics NZ data just released. Furthermore,
while this reduction may seem small, it does not reflect the change in consumers habits from purchasing their beer in
bars and restaurants and moving to off-premise or supermarkets, this transition to other purchasing locations has again
been hugely costly to the hospitality sector.” Said Firth
“A keg specific excise reduction such as this is targeted only to hospitality operators, as kegs are only used by
on-premise bars and restaurants. This also provides targeted support for small breweries who generally have higher
ratios of product sold through kegs, as well as often their own taprooms. What we are looking to target would be
consistent with other peer markets such as Australia, which has a long-standing reduced excise rates for keg beer.” Said
Firth
“Beer producers have worked hard to support the hospitality sector where they can with taking back kegs that cannot be
sold after lockdown, investing in marketing campaigns and assets to assist bars and restaurants as well as other
support. Now we are asking for the Government to step in with sector specific support.” Said Firth
“The COVID Support Payments and wage subsidy remain critical to the basic survival or many outlets, as they help cover
operating expenses, but they will not suffice to keep many operators from going out of business, with consequential
impact on employment, GST and income tax revenue.” Said Firth