Revolutionary approach to reducing harmful crashes on our roads
Innovative use of technology can now predict where road crashes may occur, enabling more efficient interventions.
EROAD noticed that commercial vehicles with EROAD’s Ehubo2 installed (originally to automate their Road User Charges and
enable efficient vehicle fleet management) were also experiencing significant decreases in harsh braking or overspeed
events.
These ambassadors for safety got the company’s analytical engineers thinking. Given those were readily accepted
precursors to crashes, could the data be used to predict where crashes would occur, and importantly why? Did improving
the safety on our roads have to continue using retrospective information, or could technology really predict the future?
The answer was a resounding yes. The technology developed by EROAD enabled an extensive anonymized and aggregated data
set that could not just predict where crashes may occur, but also enabled insights as to what interventions could be
considered. Most importantly they could measure the impact of those interventions much faster than before, in order to
prevent more ‘high crash areas’ from occurring on our roads.
Gareth Robins, Director of Analytics at EROAD explained “The current intervention loop starts with a crash which gets
investigated, followed by an average three years before the effectiveness of any interventions can be assessed. Our
innovative approach identifies the precursor events (like harsh braking) as they occur, enabling interventions to be
considered and their impact measured in a timely fashion that could prevent a crash occurring”.
At the Transport Knowledge Conference held in Wellington late last week, Gareth presented how the company had identified
these areas on New Zealand roads and could measure the impact of any intervention put in place. He gave an example of
how moving the placement of road signs could significantly reduce the crash precursors on that section of road. Fewer
precursors means less crash harm.
It’s not just New Zealand that is interested in this innovative solution to reduce serious injuries and fatalities on
our roads. The International Road Federation (IRF) representing 118 countries, invited Gareth to present EROAD’s
revolutionary approach to the Road Safety Committee at the recent IRF symposium held in Las Vegas, Nevada. Interest was
high resulting in the presentation being repeated for all members of the general assembly.
This latest research from EROAD continues the Dynamic Risk model the company released earlier this year, which enables transport authorities to move to a predictive programme of
risk management and make efficient spending decisions that can improve road safety.
ENDS