THURSDAY 24 JANUARY 2019
Image based sexual abuse a problem for Kiwis of all generations, new research report reveals
New research from New Zealand online safety organisation Netsafe reveals that 5% of Kiwi adults have been the victim of
image based sexual abuse online, and that the issue spans across generations.
The first of its kind research asked a nationally representative survey of New Zealand adults whether someone had or had
threatened to distribute or share intimate or sexual content of them online without their consent.
Overall, 5% of adults reported being affected by image based sexual abuse, with instances increasing significantly for
younger age groups, particularly those aged under 30. Although young adults were more likely to report being affected,
the research shows that the issue spans across generations with instances of abuse being reported by those 70 years and
older.
Netsafe CEO Martin Cocker says that the impact and harm that image based sexual abuse can cause should not be
underestimated.
“Image based sexual abuse cases are some of the worst that our helpline sees in terms of the harmful impact that the
abuse can have on a person. When people come to us for advice or help getting content removed, we often find that they
feel exposed and humiliated to the point where it’s seriously affecting their everyday lives.
The overall percentage of people affected may seem small, but the research indicates that younger people are
disproportionately affected in much higher numbers than the rest of the population,” says Cocker.
Men and women were equally as likely to report having been affected, but the research indicates differences in the
context that the abuse happens. Women were more likely to report that the reason for the abuse they received was
revenge, to threaten/intimidate, or for the other person to increase their social standing. Women were also more likely
to report that the person who shared the content was an ex-partner.
Men were more likely to report that the most common reasons for the abuse was a joke or for extortion. Men were also
more likely to report intimate content being shared by a stranger or someone that they know well but who is not an
ex-partner. Netsafe says that these differences are reflected in the cases that their helpline receives.
“Typical image based sexual abuse reports from adult women tend to involve an ex-partner trying to maintain control,
blackmail them or as retaliation for leaving the relationship. Sometimes these cases are part of a wider pattern of
family violence.
Reports from men tend to be about sextortion, where they’ve engaged in sexual activity online with strangers which has
been recorded and they are then being extorted for money,” says Cocker.
The research shows that 35% of New Zealanders are unfamiliar with the law around image based sexual abuse. Netsafe
Director of Operations, Helen O’Toole, says that victim blaming attitudes from supporting agencies and individuals can
also dissuade people from seeking help.
“Some victims report they’ve felt blame directly or that it’s been insinuated in some way. Some are told that they
shouldn’t have sent the intimate content in the first place, or that they should stop using social media”, says O’Toole.
“This attitude is problematic and discourages people from seeking help. Sending intimate content of yourself is not the
issue, it’s when people then on-share that content without consent, and this is supported by legislation.”
Under the Harmful Digital Communications Act in New Zealand, image based sexual abuse can be an offence regardless of
whether the intimate content was initially sent consensually or created consensually with another person. Penalties for
the offence can be a fine of up to $50,000 or up to two years’ jail for an individual, and up to $200,000 for a body
corporate.
Many of the criminal prosecutions under the Harmful Digital Communications Act in its first 18 months were for image
based sexual abuse incidents. Netsafe is the approved agency under the Act, providing assistance to people experiencing
harmful digital communications. Netsafe received almost 3,000 complaints of personal harm caused by digital
communications in 2018.
What to do if you’re affected by image based sexual abuse:
• Screenshot the content if possible and make a record of the URL of the content.
•
• Report the content to the platform that it's on to get it removed.
•
• Report the profile/account of the person who shared the content to the platform.
•
• Contact the Police if you believe a crime has been committed.
•
• Contact Netsafe if you need more information about your options under the Harmful Digital Communications Act, or
if you need assistance with getting the content removed.
•
Contact Netsafe by calling toll-free on 0508 NETSAFE or visit www.netsafe.org.nz
About the research
The definition of image based sexual abuse used for this research was “the distribution or threat to distribute any
intimate or sexual digital communication (e.g. picture or video) online without consent”. 1,001 participants aged 18
years and older from a nationally representative sample were surveyed for the research. The margin of error for this
study was +/-3.1% at a 95% confidence level on total results. The survey was conducted by Colmar Brunton.
The full report is available at netsafe.org.nz/image-based-sexual-abuse-survey-2019
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