INDEPENDENT NEWS

SAFE calling bluff on meat industry science

Published: Fri 18 Jan 2019 10:37 AM
18 January 2019 | MEDIA RELEASE
SAFE is calling the meat industry’s bluff on recent research, and misleading and exaggerated claims of health benefits associated with eating meat.
Following a recent trend in the meat industry to commission science that makes their sector look good, AgResearch in partnership with beef producer Firstlight Foods are investigating whether certain kinds of red meat can protect against heart disease. This is despite The World Health Organisation and Bowel Cancer New Zealand recommending a reduction in animal-sourced foods.
SAFE Eat Kind Coordinator Krysta Neve says the meat industry is scrambling to protect their profits in face of the rise in popularity of plant-based foods.
“These are exactly the same tactics the tobacco industry used to protect their industry. The meat industry is putting financial wealth ahead of peoples health,” says Krysta.
“According to the Ministry of Health, New Zealand has one of the highest rates of bowel cancer in the world, and The World Health Organisation makes it clear that consuming red meat is linked to an increased risk of bowel cancer, heart disease, diabetes and other illnesses.”
International trends show that Governments around the world are passing food guidelines and legislation to be in line with that of the World Health Organisation recommendations to adopt healthier plant-based alternatives over animal-sourced foods.
“The rise of plant-based proteins now means it’s never been easier for consumers to make compassionate choices for animals, the planet and their own health. Those alternatives come with competition for shelf space in supermarket aisles, and the meat industry is fighting to stay relevant,” adds Krysta.
“We recommend caring Kiwis to follow the advice of the World Health Organisation and adopt a diet rich in plant-based foods. SAFE’s Eat Kind programme has a wealth of tips, recipes and advice for people wanting to adopt more plant-based foods in their diet.”
ends

Next in New Zealand politics

Statement from Rt Hon Winston Peters
By: New Zealand Government
Government and Air NZ agree to manage incoming bookings
By: New Zealand Government
New Investment Creates Over 2000 Jobs To Clean Up Waterways
By: New Zealand Government
David Clark resigns as Health Minister
By: New Zealand Government
Green Party Proposes Transformational Poverty Action Plan
By: Green Party
New protection for dolphins
By: New Zealand Government
Auckland water consent referred to Board of Inquiry
By: New Zealand Government
Hamish Walker - A Personal Statement And An Apology
By: New Zealand National Party
Labour will extend loan scheme 'lifeline' for small business - PM
By: RNZ
Winston Peters on EU travel: 'We're not going to compromise our country's health'
By: RNZ
Infrastructure Investment To Create Jobs, Kick-start COVID Rebuild
By: New Zealand Government
Government Strengthens Managed Isolation System
By: New Zealand Government
ACT Announces List For 2020 General Election
By: ACT New Zealand
Air New Zealand Limits Capacity On Inbound International Services
By: Air New Zealand
Border Lockdown Shows Labour Governing For Labour
By: ACT New Zealand
View as: DESKTOP | MOBILE © Scoop Media