Permanently temporary: the Gig Trap
The first ever study to track thousands of people through different work arrangements over time has revealed that the
gig track can quickly become a gig trap.
For all the hype about the choice and flexibility of the ‘gig economy’, University of Auckland research suggests most
people prefer a regular nine-to-five-style job, but when people start out in gig jobs, their chances of switching to a
conventional job later are surprisingly low.
Professor Elizabeth George, from the Graduate School of Management in the Business School, and her collaborators mined
rich data from a long-range French survey that followed the work lives of 10,000 young people who finished their
education in 1998.
“We wanted to know if the gig economy delivered on its promise of choice and flexibility for workers,” says Professor
George. “Do individuals want ‘nonstandard’ gig-style jobs? And can they easily switch between standard and nonstandard
jobs? We were also curious to see if educational levels shaped preferences and outcomes.”
‘Nonstandard’ jobs are defined as any paid work situations that do not involve a full-time ‘permanent’ employment
contract – including casual, contract, temporary, or part-time jobs.
“We found that people who started out in non-standard work arrangement had a low likelihood of changing to standard job.
People who started in standard employment were more likely to be in this kind of job at any given point months or years
later,” she says.
The difference was more dramatic for people with high and low levels of education compared to medium levels. For
example, highly educated people who had a standard job at one point in time were nearly eight times more likely to also
have a standard job at a later point than those who had had a nonstandard job. For people with low levels of education,
those who had nonstandard employment at a given time were nearly three times more likely to have nonstandard work at a
later time compared to those who had had a standard job.
“In other words,” says Professor George, “the stickiness of employment status was higher for high and low education
Possible reasons have to do with the investment businesses make in permanent staff, but not temporary or casual staff,
“When you’re in a temporary job the organisation has very little incentive to invest in you. You probably don’t get the
same training or opportunities for career development as you would in a permanent role, which means you come out of that
job with fewer new skills. You may well also miss out on mentoring and professional networking via workmates. Also,
having lots of nonstandard jobs on your CV is still perceived by some employers as signalling a lack of commitment.”
The researchers also found that compared to those in nonstandard jobs, people in standard employment were more satisfied
with their pay, reported a greater sense of professional accomplishment, and had greater optimism about the future. They
were also less likely to be searching for a new job. People with high and low levels of education in standard jobs were
even more optimistic than those with medium levels, while people with low education levels in standard jobs were least
likely to be job-hunting.
Perhaps, posits Professor George, people with low education levels in permanent work are happier because their
expectations of getting a regular job at all are lower.
“So it’s not that those with medium education levels are unhappy, but by comparison those with lower levels are even
“For a long time there’s been this belief that people, especially young people, prefer the freedom – and lack of office
politics – of nonstandard work. But our study shows that most young people – like older people – actually want regular
jobs,” she says.
“Sure, a nine-to-five job in the office or factory can feel boring and stifling. But it can also give you security,
financial stability, a sense of meaning and identity, a social network, and all those skill development advantages
missing from many nonstandard jobs.”
She says the challenge for companies and policymakers is to ensure that the benefits of flexibility are shared between
organisations and workers. Previous research has shown that companies benefited from nonstandard work arrangements, for
example via lower wage bills, just-in-time workers, but not so much the workers themselves.
“As technology and international trade makes new forms of work possible it is important that policy makers think about
how the promise of choice and flexibility become a reality for workers, and that nonstandard work does not become a
route to nowhere.”
Professor George is now examining the French data to see if gender and social class affects job choices and outcomes,
and embarking on a separate study into the experience of social and psychological connection and isolation for people in