24 May 2018
Countdown and The Salvation Army appeal for food donations as demand for help surges
• Demand for food parcels up around 5 per cent nationally
• Last year’s winter saw demand for food parcels rise around 6 per cent in June, July and August
• Shoppers encouraged to donate goods in-store and online
Countdown and The Salvation Army have teamed up for their annual Food Rescue Winter Appeal to help stock The Salvation
Army’s foodbanks ahead of what could be New Zealand’s busiest winter ever for foodbanks.
More than 30,000 families are expected to need food and other relief from The Salvation Army this winter. Last winter,
there was a six per cent increase in demand when compared to 2016. Both Hamilton and Whangarei stood out as areas in
particular need, with a 30 per cent and 19.25 per cent increase in demand respectively.
The Appeal runs from today until Sunday 17 June and was set up specifically to help New Zealanders who are struggling to
make ends meet during the cold months, when budgets are often incredibly stretched with doctor visits and higher power
Customers can donate food in any Countdown store via the designated purple Food Rescue bins, donate a winter food bundle
online via The Foodbank Project
, or donate money in-store at the checkout. Donated items are then distributed through The Salvation Army’s community
hubs across the country.
The Salvation Army’s National Secretary for Social Services, Major Pamela Waugh, says the Countdown Food Rescue Winter
Appeal for foodbanks is an example of Kiwis supporting one another in times of need.
“Last year we were overwhelmed by the support The Salvation Army received from Countdown’s Food Rescue Appeal. From
April to September, we gave out a total of 31,548 food parcels, thanks to the support of communities around New Zealand.
“People across the country are struggling with housing, the onset of winter and the cost of living amongst many other
things. It’s great to see everyone come together and donate – all donations, no matter how large or small, mean so much
to these families and help to make winter a little more bearable,” says Major Waugh.
The most needed items this winter include:
• Fresh and frozen meat
• Root vegetables and frozen vegetables
• Tinned goods such as spaghetti, soup and tinned fish
• Dairy products including milk and cheese
• Hygiene items
As part of this year’s Appeal, The Foodbank Project will host a new Winter Bundle
which can be donated. The bundle is made up of a selection of most needed items, including fresh food such as a frozen
chicken, potatoes and cheese; more versatile food such as spaghetti; and hygiene items such as washing powder.
Countdown’s General Manager Corporate Affairs, Kiri Hannifin, says The Salvation Army makes a real difference to the
lives of New Zealanders, and winter hits those in need the hardest.
“Each year we’re proud to support The Salvation Army. Our Food Rescue Winter Appeal is a way that everyone can help
other New Zealanders during the tough winter months when other expenses take priority.”
The Countdown Food Rescue Winter Appeal is part of Countdown’s ongoing Food Rescue programme which donates around $3.7
million in food each year to food rescue partners, including The Salvation Army, and a further $2.1 million of food
scraps to farmers for their animals. Visit Countdown’s website
for more information on the Food Rescue programme.