Sexual harassment in the workplace needs a tick, not a big stick
As momentum from the global #MeToo movement reaches New Zealand shores – signalled by recent allegations of a culture of
sexual harassment in the legal sector – it may be time for this country to introduce the gender equality equivalent of
the gay community’s Rainbow Tick.
Director of Auckland inspiration and communications agency Real-tv (http://real-tv.co.nz), Kim Goodhart, is floating the idea of a ‘gender equality tick’ programme because she believes that this is the best
incentive to drive the change in culture required to create real behaviour change.
“Rules and disciplinary processes are necessary to protect people, but as a tool for enduring cultural change within an
organisation, they are unlikely to be enough. The drawback of the disciplinary process – while necessary – is that
people are too afraid to speak up because they think of the social cost to themselves or they are afraid that it might
destroy their careers.
“Far more impactful than just punishing the bad behaviour would be a vision and celebration of mutual respect and
equality within the workplace – something people can aspire towards, together with the tools and education to achieve
it.”
Ms Goodhart said that in her experience – in working with companies to achieve behaviour change through communication –
where undesirable behaviour exists it is often so ingrained in the culture that most people are oblivious to it or they
have accepted it has the norm.
“Time after time I’ve seen how it is the rewards-based systems that achieve better transformation. The equivalent of a
Rainbow Tick will be a greater motivation for change. The tick, combined with education – and a few simple measures that
people can take to improve their culture – could rapidly change the current situation.
Ms Goodhart said a ‘gender equality tick’ system would help both prospective employees, and customers, make informed
decisions about whether or not they want to do business with an organisation – itself a strong incentive to drive real
transformation in the workplace.
“Consumer choice drives business decision making. When the consumer has a choice between two equally good products or
services, they may be more inclined to choose a company that is socially responsible. So, when all the information is
out in the open, then companies are motivated to do the right thing.
“Both men and women need to feel safe in the workplace. Processes and workplace regulations are important but change
needs to happen because people want it to happen and they’re ready for it,” Ms Goodhart said.
The Rainbow Tick (http://www.rainbowtick.co.nz/whats-rainbow-tick/) is a certification mark awarded to organisations that complete a Diversity and Inclusion certification process
regarding whether or not workplaces understand, value and welcome sexual and gender diversity.
“I believe the Rainbow Tick works because it allows organisations to celebrate their diversity and inclusion. It allows
them to tell the public that they’ve got it right, and it delivers both education and achievable steps for organisations
to follow so that they can get it right – it moves beyond blame to solving, which can only be good for everyone.
“If an organisation has a vision and enrols its staff in that vision, change will follow. Enforcement in the workplace
can only treat the symptoms, but culture change is far more valuable,” Ms Goodhart said.
For more information, visit www.real-tv.co.nz
ABOUT REAL-TV
Real-TV is an inspiration and communication agency that combines the art of storytelling and the science of psychology
to inspire people, change behaviours and deliver better results – particularly in the area of internal communications
and organisational transformation.
Based in Auckland, the company works with organisations throughout New Zealand and abroad.
Director Kim Goodhart
Kim holds an MA (Hons) in Psychology from the University of Edinburgh. Kim became interested in the hero story while
studying screenwriting with UCLA.
Kim is particularly passionate about vision led organisational transformation and culture change and has worked with
some iconic New Zealand companies in this area, including Southern Cross Healthcare and BNZ.
Director Reuben Pillsbury
Reuben's mission is to inspire and educate people through storytelling. He has directed and produced prime-time TV shows
and documentaries for the past 15 years. His work has screened in over 100 countries. He is a winner of the Best Reality
TV Series at the NZ Screen and TV awards.
Reuben's shows have been finalists at the awards several times, and he also judged various categories in the awards for
six years. A past board member of the NZ Screen Directors Guild, Reuben completed post-graduate studies in fine art at
the New York Studio School. He has a B.A. (first class) from Bard College.
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