Māori-led research shows strong leadership for Smokefree outdoor policies
Research conducted by Whakauae Research for Māori Health and Development (Whanganui), and led by Dr Heather Gifford,
highlights Māori public health workers and advocates attitudes towards Smokefree Outdoor Policies (SFOP). Māori
leadership in creating smokefree outdoor environments was marked by the emergence, in the 1990s, of the auahi kore marae
movement. While more needs to be done to ensure all marae are smokefree, the remaining challenges have not stopped Māori
seeking to make other areas, of particular relevance to Māori, smokefree. Sites of cultural significance and sports and
cultural events are now accepted by many as being auahi kore with Māori netball, Kapa Haka and Matariki identified in
the research as being flagships for promoting smokefree outdoors. Māori leadership driving this kaupapa was identified
as largely coming from the Māori health provider sector, with a strong call to strengthen iwi leadership. Messages
clearly need to be positive, involve smokers and focus on protecting future generations.
“This research supports an approach to Smokefree Outdoor Policies which inspires whānau with a positive message” says
Zoe Hawke, General Manager for the National Tobacco Control Advocacy Service at Hāpai Te Hauora. “The sector can take
the feedback from this study and use it to inform effective community activation among Māori in support of Smokefree
Outdoor Policies. For example, we encourage a tamariki-first perspective on this issue. We understand that some smokers
feel individually targeted and marginalised by smoke free messages, but even the most die-hard of smokers would agree
that protecting our tamariki is a positive thing.” An ex-smoker herself, Hawke admits the potential impact of
second-hand smoke on her own children was a major driver in her journey to quitting. “Protecting our tamariki by
ensuring the environments they live, work and play in are free from harmful second-hand smoke just makes good sense.”
ENDS