INDEPENDENT NEWS

Action On IQOS Demonstrates Urgent Need for Reform

Published: Thu 18 May 2017 04:56 PM
18 May 2017
Ministry’s Action On IQOS Demonstrates Urgent Need for Reform
AUCKLAND – The Ministry of Health’s decision to take action against Philip Morris New Zealand over the sale of its smoke-free heated tobacco product demonstrates the urgent need for comprehensive reform so that smokers can switch from cigarettes to smoke-free alternatives including heated tobacco products.
General Manager of Philip Morris New Zealand Jason Erickson said the company firmly believed it would be helping to advance the Government’s goal of securing a smoke free New Zealand when it introduced its signature smoke-free product IQOS to New Zealand last year.
IQOS is an electronic device that heats tobacco sticks called HEETS to generate a nicotine vapour instead of smoke. Philip Morris launched IQOS and HEETS in New Zealand in December 2016 as part of the company’s global commitment to replacing conventional cigarettes with smoke-free alternatives.
Mr Erickson said the company is confident that the sale of IQOS and HEETS fully complies with the Smoke-Free Environments Act (1990) and other relevant legislation in New Zealand.
“The section of the law referenced by the Ministry in its action against Philip Morris was originally put in place in the 1990s to address American-style chewing tobacco,” Mr Erickson said.
“We stand behind IQOS and HEETS,” Mr Erickson said. “But it’s clear that old 20th century laws are not sufficient to address new 21st century technologies that New Zealand smokers are embracing as they move away from combustible cigarettes.”
The New Zealand Government announced in March that it would legalise the sale and supply of nicotine e-cigarettes and e-liquid, and establish a pathway to enable emerging tobacco and nicotine-delivery products to be sold lawfully as consumer products.
“We support New Zealand’s Smokefree 2025 goal,” Mr Erickson said. “Philip Morris looks forward to working with government to ensure IQOS and HEETS are fully understood in the context of the regulations being developed for e-cigarettes and emerging tobacco and nicotine-delivery products.”
IQOS is available in in more than 20 countries around the world, including the UK, Japan, Italy and Switzerland. Globally more than two million smokers have switched to IQOS and the company has plans to expand to key cities in 30 countries by the end of 2017.
ENDS

Next in New Zealand politics

National’s health report card gets an ‘F’ for funding
By: PSA
Education Crisis Unaddressed
By: Education for All
PSA national secretaries vote for equal pay on Suffrage Day
By: PSA
Dairy farms using same amount of water as 60 million people
By: Ropere Consulting
Labour and Greens confirm commitment to restoring democracy
By: Greenpeace New Zealand
Another day – another health crisis
By: New Zealand Labour Party
GP letter more evidence of failure in mental health
By: New Zealand Labour Party
National’s health report card shows need for new plan
By: New Zealand Labour Party
Apologise now Jonathan
By: New Zealand Labour Party
Kiwis need a healthy health system
By: New Zealand Council of Trade Unions
Government’s record on health funding a fail for members
By: E Tu
RANZCP calls for focus on mental health in NZ election
By: Royal Australian and NZ College of Psychiatrists
Bereaved Mum gives National an F- on health
By: YesWeCareNZ
Dave Macpherson on Baby's Death at Waikato Hospital
By: Waikato District Health Board
Major parties’ views on exercise and fitness
By: Make Lemonade
View as: DESKTOP | MOBILEWe're in BETA! Send Feedback © Scoop Media