13 MAY 2016
Welcome to the new immigration website
The launch of a new immigration website heralds a new approach to Immigration New Zealand (INZ) delivering an easier,
simpler and faster service for its customers.
The INZ website is one of the most visited websites in New Zealand; it’s one of the largest Government agency websites,
with over 32,000 visits each day and over 12 million visits in the past year alone. Visitors to the website come from
across the world to apply for a visa or find out more about visiting New Zealand.
Head of Immigration Nigel Bickle says, “INZ is becoming an increasingly digital service, with a new website and the
ability for customers to apply for a visa online, wherever they are in the world.
“The new website puts the needs of the user above anything else. It is a gateway to INZ, and the first place that most
of our customers will look at to find immigration information – whether they want to visit, study or work in New
Zealand.”
Majority of the content has been completely rewritten so it’s simpler, clearer to understand and provided in the most
logical place for customers who visit the website.
Key to the development of the website has been ongoing user-testing and feedback. We have conducted customer research to
learn how our customers want to see the information. The designs have been tested with users and changes have been made
in response.
As well as supporting the Governments’ commitment to attract the best migrants in order to grow the economy, the launch
of the website also supports the Government’s Better Public Services initiatives of improving interaction with
government.
You can start exploring the website here: www.immigration.govt.nz
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