NZ Flag Referendum Update
March 2016
Quantitative Survey
Methodology
>Results in this report are based upon questions asked in the UMR Research nation-wide omnibus survey. This is a
telephone survey of a nationally representative sample of 750 New Zealanders 18 years of age and over.
>Fieldwork was conducted from the10thto 15thMarch 2016 at UMR Research’s national interview facility in Auckland.
>The sample size of n=750, has a margin of error for a 50% figure at the 95% confidence level of ±3.6%.
>The data in this survey is combined from two questions, one asking those who declare they have voted and the other
asking those who declared they will vote.
Commentary
>There was no significant change in flag preference from the previous survey conducted in Late February.
>Younger New Zealanders are the keenest to retain the flag.
>Political polarisation is again very evident. A narrow majority of National voters now intend to vote for change but
big majorities of other voters are voting for retention.
Full result with charts: UMR_Flag_ReferendumMar2016MediaRelease_FINAL.pdf