New Vehicle Registrations the Strongest October on Record

David Crawford, Chief Executive Officer of the Motor Industry Association says

“The new vehicle market continues to perform beyond expectations with sales in October up 5% on October 2014 and delivering a steady 5.5% growth for the year to date. New registrations of 12,684 vehicles is the strongest month of October on record. Year to date there has been 112,217 new vehicles registered in New Zealand compared to 106,446 this time last year, an increase of 5,825 vehicles.”

Toyota remained the overall market leader for the month of October with 26 percent market share (3,324 vehicles), boosted by sales of rental vehicles, followed by Holden with 10 percent (1,305 vehicles) and Ford also with 10 percent market share (1,225 vehicles). Year to date Toyota, Holden, Ford, Mazda and Hyundai respectively remain the top five overall market leaders.

New passenger car registrations of 9636 vehicles in October were up 726 units (8 percent) on October 2014 sales of 8,910 vehicles, and was the strongest month of October on record. Toyota remains the market leader for passenger vehicles with 28 percent market share (2,741 vehicles) strongly boosted by sales of rental vehicles, followed by Holden with 10 percent (992 vehicles) and Mazda with 9 percent market share (907 vehicles). Year to date, Toyota, Holden and Mazda remain the passenger vehicle market leaders. Assisted by rental sales, Toyota had the top four passenger models for the month of October, with the Toyota Corolla the top selling passenger model (1334 vehicles) followed by the Toyota Highlander (428 vehicles), the Toyota Yaris (378 vehicles) and the Toyota RAV4 (362 vehicles).

New commercial vehicle registrations of 3,048 vehicles in October were down 65 vehicles compared to October 2014. However, year to date registrations are up 1,687 units (5.5 percent). Ford was the commercial vehicle leader for the month of October with 21 percent market share (631 vehicles), followed by Toyota with 19 percent (583 vehicles) and Holden with 10 percent market share (313 vehicles).

The Ford Ranger remained the monthly top selling commercial vehicle model with 561 vehicles registered, followed by the Toyota Hilux with 364 vehicles and Holden Colorado with 296 vehicles. Year to date the Ford Ranger remains the top selling commercial vehicle model with 17 percent market share (5,527 vehicles) followed by the Hilux with 14 percent (4,521 vehicles) and the Holden Colorado with 9 percent market share (3,006 vehicles).

Not surprisingly given the volume of rental sales the Toyota Corolla was the top model overall for the month of October with 1,334 vehicles followed by the Ford Ranger with 561 vehicles and the Toyota Highlander with 428 vehicles. Year to date the top selling models in order are the Ford Ranger (5,527 vehicles), the Toyota Corolla (5,398 Vehicles) and the Toyota Hilux (4,521 vehicles).

The sales of sports utility vehicles remains the dominant vehicle segment with 34 percent market share for the month of October and 34 percent year to date. The small passenger vehicle segment was the second biggest segment on 20 percent market share for the month of October and 15 percent year to date. The Pick-up/Chassis Cab segment was the third strongest segment with 17 percent for the month of October, but with 21 percent market share year to date remains the overall second strongest segment.

“Registrations of new vehicles has averaged a staggering 11,237 a month year to date, and if this pace continues, the industry is will smash last year’s record sales of 127,352 new vehicles by about 7,000 units” said Mr Crawford.

ENDS

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