IRD In Spin-Mode Over Exercise Video
8 MAY 2015
FOR IMMEDIATE RELEASE
The IRD has spent more than $418,000 of taxpayer money on a campaign featuring a YouTube video of 80’s style aerobic
exercises to promote filing of tax returns. Responding to the release of the information by the IRD, Taxpayers’ Union
Executive Director, Jordan Williams, says:
“It is essential that the public are well informed on how to comply with their tax obligations. We say that spending
nearly half a million on a video of people dancing round in leotards is a strange way to achieve it."
“While the videos cost $41,000 the IRD won’t tell us what the remaining amount was spend spent on. We presume it is
online advertising, which has only resulted in 20,000 views, less than the audience of daytime television."
“We note that the IRD issued a public statement at the same time the information was sent to the Taxpayers’ Union. That
indicates that officials are trying to put their spin on a bad-looking story. For example, they credit the videos for
36,000 more online registrations, but acknowledge that the YouTube video has only about half that number of viewers."
The IRD's response to the Taxpayers' Union request for informant under the Official Information Act 1982 is available on
the Taxpayers' Union website.
ENDS