Below is iSentia’s weekly Election Index for the period 6 to 11 September, showing the relative amount of coverage of
nine Party Leaders in the lead up to the National Election across news media and social media. We will publish these
reports every Friday until Election Day. The methodology used to produce the numbers is detailed below the chart.
Click for big version.
News media figures are derived from free text searches of our NZ news content database covering the period Saturday to
Thursday. The figures relate to the number of articles/broadcast summaries the Leader is mentioned in, not the total
amount of mentions of their name. The figures do not include syndicated broadcast items (i.e. the same program
rebroadcast on another station). Social media figures are derived from Twitter, Google Plus and public Facebook posts.
They include items mentioning the Leader’s full name or their Twitter Handle.