Children's Health Camps takes a Stand for children

18 April, 2013

One of New Zealand’s longest running social services, Te Puna Whaiora Children’s Health Camps, is changing its name in a bid to shine a light on the issues faced by vulnerable children in New Zealand.

The organisation, which has helped more than 270,000 children since its inception in 1919, will be known from today as Stand Children’s Services. Stand carries forward Children’s Health Camps’ 93 year history of hope and healing.

Stand Chief Executive, Dr Fiona Inkpen, said the new name and visual identity aims to make Stand more visible on behalf of New Zealand’s most vulnerable children.

“As Stand Children's Services we are newly bright and bold. We're using colour and light to reflect our vision of a world strong with children.”

Stand’s Maori name will be Tū Māia Whānau, which describes the type of stand the organisation makes for children and for family: with confidence and the expectation of a bright and meaningful future.

Dr Inkpen said the new name better reflects what the organisation does today.

“We’re historically known as a health service for children at risk of harm to their wellbeing, and many thousands of New Zealanders have benefitted from the residential respite care that Children’s Health Camps have provided over the years.

“But our organisation today does so much more than provide services through our camps. We are a specialist social service working with families, teachers and communities to protect our most vulnerable children and help them heal.

Last year, we provided 110,000 hours of social work, worked with 655 schools and helped 4,700 children, many of whom stayed in our children’s villages.

"In 2013, we are doing it all again."

Dr Inkpen said Stand’s new visual identity and brand was created pro bono by brand specialists, Insight.

“We are incredibly grateful for our relationship with Insight, and we’d like to thank them for their on-going support.”

Stand Children’s Service was officially launched today at Parliament by the Minister for Social Development, Hon Paula Bennett.

For more information, please visit www.standforchildren.org.nz

ENDS

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