Media Release
16 November 2012
Designing a better place for our children
Hamilton, New Zealand – An award winning architecture firm is taking the design of child safe environments to heart by
supporting a New Zealand initiative that aims to raise awareness about child abuse and create conversations about what
every adult can do protect children.
New Zealand has one of the highest rates of death by child abuse out of 31 OECD countries. For every child death,
thousands more are neglected and abused physically, sexually and emotionally.
Chow Hill chief executive David Moore said supporting Buddy Day, New Zealand’s second annual child abuse awareness day,
made perfect sense to his team of Waikato and Auckland-based architects.
“We have a responsibility to design with child safety in mind and to create child safe environments. As parents and
adults we have more responsibility when it comes to looking out and speaking up for children.”
Buddy Day is being held across the greater Waikato region and in pockets around New Zealand today (Friday, 16 November).
Buddy Day involves adults adopting a life-size cardboard child for the day – a ‘Buddy’ – and then taking their Buddy
everywhere they go whether it’s to work, meetings, lunch, shopping or sports games. The idea is that by having the
Buddy, thousands of conversations about protecting children and preventing child abuse in New Zealand will occur, that
otherwise wouldn’t.
Chow-Hill’s Buddy Fred spent time with the team in Hamilton, including travelling to Mystery Creek Events Centre where
architect Brain Rastrick is working on designing a new headquarters building. Fred accompanied associate Jane Hill and
chief executive Brian Moore to a client, visited the hospital, and went on coffee and lunch dates.
Buddy Day is organised by national child advocacy organisation Child Matters, which is based in Hamilton, where Buddy
Day originated in 2011.
Mr Moore said Chow Hill is a proud supporter of Child Matters and its work because there were many synergies between the
two organisations, including the desire to grow and do more work in more communities across New Zealand.
Chow Hill staff are given a day of paid leave each year to participate in community initiatives. Mr Moore said Chow Hill
would continue to support Buddy Day, and would like to help the initiative grow into a national event. He is
particularly interested in helping Child Matters bring the event into the Auckland region.
This year there were 335 cardboard ‘Buddies’ that were adopted by people in Hamilton, Auckland, Ngaruawahia, Huntly,
Tokoroa, Putaruru and Tauranga by people from all walks of life, including prison guards, chefs, bankers, politicians
and business and community leaders.
“Each Buddy Carer is tasked with having a conversation about Buddy Day with at least 25 people – today Buddy Day created
more than 10,000 conversations about protecting our children,” said Mr Moore.
Buddy Day can be followed on Facebook at www.facebook.com/buddydaynz or its website www.buddyday.org.nz .
ENDS