News Release
Monday 5 November 2012
EMBARGOED 5am 05 November 2012
Mayor launches Rotorua’s White Ribbon Campaign
ROTORUA 05.11.12: The White Ribbon Campaign to end men’s violence against women was today [5 November] launched
throughout New Zealand with Mayor Kevin Winters endorsing Rotorua’s community response.
“I’m proud to take part in the White Ribbon Campaign” says Mayor Winters. “Violence against women is unacceptable, and
as community leader I want to play my part in helping end this violence.”
Joining Mr Winters in launching the White Ribbon campaign was Rotorua Police Area Commander Inspector Bruce Horne.
Mr Horne said Rotorua Police were right behind the campaign as reducing domestic violence was a Police priority.
The 2012 White Ribbon Campaign was launched throughout New Zealand today [5 November] with mayors putting their
signatures on a pledge to never commit, condone or remain silent about violence towards women. The signatures will be
displayed on 25 November on International White Ribbon Day.
“On average, 14 women die and over 3,500 men are convicted for assaults on women every year in New Zealand. Those women
are our mothers, daughters, sisters, female workmates and colleagues,” says Mr Winters. “As a community, we must take
responsibility to end this violence, and that’s why mayors throughout New Zealand, are putting our names on the White
Ribbon pledge.
“Violence so often starts in the home and that makes it a community problem. Our council has always taken violence
seriously, and the White Ribbon Campaign is a chance to talk about the issues openly and honestly.
“If we can reduce the amount of violence in our community by working with the White Ribbon Campaign then we must take
this opportunity. Change needs to occur in every community across New Zealand. So I’m joining with my mayoral colleagues
and signing the White Ribbon Pledge to add my voice to this important campaign,” says Mr Winters.
The White Ribbon Pledge is one of a number of initiatives organised by the Families Commission-led White Ribbon
Campaign. The pledge brings together New Zealanders throughout the country in a united show of support to end violence
against women. As this support grows for a violence-free future, the White Ribbon Campaign hopes to encourage men to
take a stand and show they’re man enough to end violence. To sign the pledge simply visit www.whiteribbon.org.nz
"We want this campaign to talk to people that are outside the tent," says Chief Families Commissioner, Carl Davidson.
"There are many passionate people throughout the country working to reduce violence, but we need to connect with the
many good men who simply don’t believe this problem affects them.
"While there’s no violence in my family, I could easily say this issue doesn’t affect me. But I have two daughters, and
one day, I might have grandchildren. I don’t need any other reason to make ending violence against women my
responsibility. And that goes for nearly every man I know. We all have women in our lives, and to shrug our shoulders
and say this violence only affects others is a cop out.
"By standing up and not remaining passive bystanders, we can influence our friends, our mates and work colleagues. Are
we man enough to stop violence towards women – I’d like to think so," says Mr Davidson.
[ENDS]