Media release
7 August 2012
Strong growth from China in a flat year for tourism
China is on the verge of becoming our second-largest tourist market, the latest International Visitor Survey shows.
Produced by the Ministry of Business, Innovation and Employment, the International Visitor Survey showed tourist
spending was flat at $5.6 billion for the year ending June 2012, despite a five percent increase in visitor numbers to
2.6 million.
The Ministry’s Tourism Research and Evaluation Manager Peter Ellis said China was the standout performer over the past
year.
“In the past 12 months spending across traditional markets like the United Kingdom and United States has been flat. If
it weren’t for the Rugby World Cup in this period we would have seen a decrease in total visitor spend of well over $200
million.
“However, expenditure from Chinese visitors increased by 27 percent to $522 million. China is now our third-largest
tourist market and just shy of the $568 million spent by visitors from the UK.
“China has already overtaken markets like Germany and the United States. It is now just a matter of time before China
becomes our second-largest visitor market, behind
Australia.”
The International Visitor Survey is based on interviews of 5,200 tourists per year departing from New Zealand airports.
ends