INDEPENDENT NEWS

When is a religious ad not a religious ad?

Published: Mon 11 Jun 2012 05:16 PM
Q. When is a religious ad not a religious ad?
A. When it's screened on Maori TV.
Maori TV has reneged on a commitment to be more transparent when broadcasting advertisements funded by the Church of Scientology.
Following a complaint, Maori TV agreed in late May to make it clear that ads broadcast for drugfreeworld were funded by the Church of Scientology.
However the drugfreeworld ads continue to play without any indication of their religious basis.
A formal complaint has now been laid with the ASA, who consider breeches of the advertising standards.
'The fact that the ads screen on the reality prison show 'Songs from the Inside' suggest a targeted at vulnerable members of the community,' says Gareth Seymour, who made the complaint. ''It's a free society, but there are guidelines that suggest consumers be presented with 'truth' in advertising.' Drugfreeworld, and Maori TV, have crossed that line'
'We hope that the ASA will give clear direction about religious advertising needing to be transparent.
MTV should be required to add a rider, stating that 'drugfree' ads are brought to viewers by the Church of Scientology.'
NB: the drugfree campaign discourages the use of prescription medicines when dealing with addictions.
ends

Next in New Zealand politics

History rectified - Rua Kēnana to be pardoned
By: New Zealand Government
Initial Mental Health and Wellbeing Commission appointed
By: New Zealand Government
NZ history to be taught in all schools
By: New Zealand Government
Jacinda Ardern accepts Labour Party President resignation
By: New Zealand Labour Party
Wellbeing to be enshrined in law
By: New Zealand Government
What Simon Bridges said about the Communist Party of China
By: RNZ
Gordon Campbell on the SIS/GCSB’s compliance with torture
By: Gordon Campbell
Suicide Prevention Office to drive action to save lives
By: New Zealand Government
NZ First driving better mental health outcomes for kiwis
By: New Zealand First Party
Initial Mental Health and Wellbeing Commission is welcome
By: Office of the Health and Disability Commissioner
Plaque to commemorate NZ Wars unveiled at Parliament
By: New Zealand Government
Aotearoa history to be taught in all schools
By: Green Party
NZEI Te Riu Roa welcomes Aotearoa history announcement
By: NZEI
Waitangi Treaty Grounds pegged for NZ historic landmark
By: RNZ
Statement from Nigel Haworth: Resigning as Labour President
By: New Zealand Labour Party
View as: DESKTOP | MOBILEWe're in BETA! Send Feedback © Scoop Media