PROUDLY PROMOTES
14th March 2011
NEWS RELEASE
What Does Your Recycling Go In When You Are Out?
Bus shelters in Auckland and Wellington CBDs today kick off a nationwide awareness and education campaign to promote
recycling in public places. The campaign will gradually be rolled out in other regions on billboards, bus shelters,
stadia and other outdoor locations. New recycling bins sporting the Love NZ brand are being installed by councils,
public transport providers, tourist locations, the hospitality industry and sports stadia in regions hosting Rugby World
Cup 2011 matches.
The concept behind the campaign is simple – to remind people to look for the Love NZ recycling bins whenever they are
out and about. The first message is to look for “What recycling goes in when you are out”. This will followed up with
specific reminders for glass, plastic and cans.
The $2million Love NZ public place recycling project is managed by the Glass Packaging Forum and has been funded by the
Government’s Waste Minimisation Fund and the Glass Packaging Forum. The Forum is partnering with councils and private
businesses to install and service recycling facilities.
John Webber, General Manager of the Glass Packaging Forum said that consumer education and awareness through advertising
is crucial to make sure people know which bins to use:-
“The Love NZ public place recycling campaign is about installing infrastructure and educating people. Whilst people
know what can be recycled at home, it is a different story when they are out and about. The national advertising
campaign will initially focus on glass bottles, plastic drinks containers and drinks cans because one of the problems is
that people don’t always know which types of plastic can be recycled as this varies across the country.”
“People will start to see new Love NZ branded recycling bins on our streets and at events from Kaitaia to Invercargill
from today onwards. Whilst New Zealanders are doing very well at recycling at home, we need to take these recycling
habits people have learned into public places. Public place recycling can be used by residents and visitors to our towns
and as well as reducing our waste to landfill, it also helps reduce the amount of litter. People want to recycle; this
campaign is about helping them do that”
The Love NZ public place recycling project aims to divert nearly 9000 tonnes of glass, plastic and cans from landfill
this year. That’s the equivalent of 27 million beer bottles, 286 million half litre plastic bottles and a similar number
of aluminium cans. The location of existing Love NZ bins can be found on http://www.lovenz.org.nz/. Details of new
recycling bin locations will be added as they are installed nationwide.
ends