MEDIA RELEASE

8 November 2010

$2m Anti-Factory Farming Fund Launched

A two-million-dollar fund is being launched today to challenge cruel factory
farming practices in New Zealand in an effort to stop widespread animal
suffering on factory farms. National animal advocacy group SAFE will
administer the fund and says the Animal Justice Fund (AJF) will act as a
national watchdog for factory pig, chicken and battery hen farms.

The Animal Justice Fund has been established to promote animal protection
through strategic litigation, public awareness campaigns and the prosecution
of persons or businesses who commit offences against animals on factory
farms or through commercial practices.

The Animal Justice Fund is financed by former Kathmandu founder and
philanthropist Jan Cameron. Ms Cameron and SAFE are confident that the AJF
will have a significant impact on cruel farming practices in New Zealand.

³Ms Cameron is a passionate supporter of SAFE¹s factory farming campaigns
and has, over the last four years, donated more than A$35million to various
human and animal-related causes in Australia and New Zealand,² says SAFE
director Hans Kriek.

³The Animal Justice Fund will enable SAFE to step up its public awareness
campaigns and provide a strategic opportunity to take court action against
companies who mislead consumers about the origins of their products. SAFE
may even challenge, in the High Court, welfare codes that allow ongoing
abuse of animals,² says Mr Kriek.

The Animal Justice Fund will also provide rewards of up to $30,000 for
information provided by farm workers and other industry insiders who expose
animal cruelty that leads to a successful prosecution or a significant
animal welfare outcome.

³In New Zealand, no routine inspections of factory farms are carried out by
animal welfare enforcement agencies. This means that animal welfare
standards are not properly monitored, let alone enforced, and the suffering
of millions of animals goes unnoticed. The need to encourage those who
witness cruelty to come forward is more critical than ever,² says Mr Kriek.

Ms Cameron has initiated a similar Animal Justice Fund in Australia where
she has contributed A$5million. SAFE is extremely grateful for Ms Cameron¹s
generosity and willingness to help factory-farmed animals in New Zealand.

³Ms Cameron has a proven track record as an astute business woman and she
will bring that same level of determination to the campaign to improve the
lives of millions of abused factory-farmed animals in New Zealand,² says Mr
Kriek.

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