Media Release
Environment playing the most important role in attracting migrants
More migrants to New Zealand are being attracted to the place they are now living by the environment.
A better physical environment and access to nature is attracting 45% of migrants to the place they now live in New
Zealand, compared with the country they came from.
The Chief Executive of the New Zealand Business Council for Sustainable Development, Peter Neilson, revealed new
research to the RMLA conference at Christchurch this morning of lawyers specialising in resource management issues.
Mr Neilson says the nationwide ShapeNZ survey of 460 migrants in August-September this year shows proper environmental
management is critical to attracting skilled migrants who, in turn, contributed to the country’s economic and social
development.
Asked to select any or all of a range of factors, the environment has greatest attraction (45%), followed by a safer
society (41%), better weather (36%), better job opportunities (35%), lower crime (32%), better health and education
services (30%) and a more cohesive society (19%).
In Auckland, home to the country’s largest migrant population, the attractiveness of the physical environment and access
to nature was even higher – at 55%.
Mr Neilson says any perception that migrants might dilute locally born New Zealanders’ desire for economic growth
balanced by a need to protect the environment and quality of life is dispelled by the research.
Earlier Business Council surveys have shown that, of all New Zealanders, about 5% each think either the environment or
economy is all important, about 20% are struggling to survive and say they have no time to think about issues like this
– while 70% want both economic growth and an improved quality of life. This involves growing the economy while
preserving the nature and social environments.
By main centre, the environment was the most attractive factor in Wellington City (35%) and Dunedin (56%), and ranked
behind better job opportunities in Christchurch scoring 35% ( 37% for better jobs), and Hamilton (52% better jobs, 36%
environment). Smaller sampling sizes mean results for centres outside Auckland are indicative only.
Mr Neilson says the research shows the importance of preserving the environment through resource management laws.
Mr Neilson says Labour Department research shows the addition of 437,000 migrants over a 15-year period yields an extra
$28 billion in annual gross domestic product (GDP) in 2021. The department estimates the inflow of immigrants at recent
historical levels to be worth around $1.9 billion per year to GDP and $1,000 per head of population in 2021.
Attracting skilled migrants, while lifting productivity, also lifted the country’s ability to export.
“Perhaps our message offshore should be ‘life’s a beach in New Zealand’. We need to make sure we maintain and improve
the environment. The benefits ripple right through to managing skill shortages, putting up incomes for everyone in New
Zealand – and better competing with the world,” Mr Neilson says.
Ends