Media release
Tuesday 24 November 2009
White Ribbon wants change not spare change
Volunteers handing out white ribbons on Wednesday want to change people’s attitudes about violence, not collect your
spare change.
White Ribbon Day is held each year on 25 November and is the international day when people wear a white ribbon to show
that they do not condone violence towards women. In New Zealand most violence by men against women takes place in the
home – each year an average of 14 women are killed by their partners or ex-partners and more than 3500 convictions for
assaults on women are recorded.
“Violence in our community is never acceptable,” says Bruce Pilbrow, Deputy Chief Commissioner of the Families
Commission. “White Ribbon Day is an international day to recognise the issue of violence by men against women and
children. But let’s not kid ourselves. Acknowledging the problem is just the first step. We need men to become part of
the solution.
“In the last month, the Families Commission has named eight White Ribbon Ambassadors who epitomise the message of the
campaign. Actions often speak louder than words and we hope these leaders will inspire other men to take positive steps
at home, in the workplace, or in social situations. By acting we can make our society safer and less tolerant of
violence.”
Last year more than 500,000 New Zealanders pinned on white ribbons to register their personal commitment to standing up
against violence and over 100 communities held events to raise awareness. This year there are even more events.
“The White Ribbon Campaign is not about naming and shaming people,” says Bruce Pilbrow. “Rather, it gives men the
opportunity to ask for help, and highlights those willing to stand up and be counted. It’s a time for action. We want
change in people’s lives, not your spare change!
Released earlier this year, the Family Violence Statistics Report 2009 report showed that one in three women will
experience partner violence at some point in their lives.
“Family violence statistics in New Zealand are frightening. I have two daughters, and to me they are the most precious
thing in the world. I hope they grow up in a community where their partners would never consider violence and the only
place they can experience family violence is by reading a history book,” says Bruce Pilbrow.
“We want people to know that they can make a difference. Simply by wearing the white ribbon, men can make it clear to
other men that they do not tolerate violence against women. You can make sure your home, business or your sports club
are safe environments, where abusive behaviour is not tolerated.
“Change comes in small increments. But working together we can make a real difference.”
ends