Rt Hon John Key
Prime Minister
Minister of Tourism
16 April 2013 Media Statement
Budget 2013: Investing in internationally-focused growth
Prime Minister and Tourism Minister John Key today told a business audience in Wellington that a key focus of the
upcoming Budget would be a package of internationally focused growth initiatives.
“New Zealand’s prosperity is highly dependent on our ability to form and maintain strong links with countries around the
world. Exports of goods and services, including tourism and international education are vitally important for our
economy,” says Mr Key.
“As my recent visits to China and Latin America have demonstrated, there is huge potential for New Zealand in these and
other growth markets. My Government is committed to continuing its work with the private sector to encourage and
facilitate more growth in exports.
“This year’s Budget will see a significant investment in these areas, to help drive even more focus on international
growth areas.
“Today I am announcing that, as part of this package, we will be investing an additional $158 million over four years
into tourism,” says Mr Key.
“Achieving growth in tourism earnings requires targeted new investment to position New Zealand as a high value
destination in markets with real potential for growth.”
In the year ended March 2012 tourism generated $9.6 billion of revenue and was 15.4 per cent of export earnings. It was
3.3 per cent of GDP and employed 6.2 per cent of the workforce.
“Later this week when I attend New Zealand’s premier tourism conference, TRENZ, I will announce details of where this
$158 million will be invested,” says Mr Key.
“However, I can advise that the package of funding will accelerate the work already underway in attracting high value
tourists, and supporting and growing emerging and existing markets.
“It will also be utilised to encourage innovation, bring international events to New Zealand and simplify visa
processes.
“This new funding will provide a boost in marketing New Zealand to the world.”
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