Scoop has an Ethical Paywall
Licence needed for work use Learn More
Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

$8.9 million budget boost for tourism

19 May 2005

Hon Mark Burton Minister of Tourism

$8.9 million budget boost for tourism

Tourism New Zealand receives $8.9 million in this year's budget to continue promoting New Zealand overseas in three key tourist markets – the United States, Britain and Japan.

Tourism Minister Mark Burton said the funding would boost the world leading 100% Pure New Zealand campaign in these countries, enabling Tourism New Zealand to further build the brand and extend enthusiasm for New Zealand as a high quality destination.

"The campaign combines advertising, internet, international media coverage, events and trade training to market New Zealand. Since it was launched six years ago, visitor numbers have increased by over 50 per cent and the foreign exchange they spend in our country has doubled, reaching a record $6.6 billion last year.

"Tourism is now a major export industry for New Zealand. It generates around 10 per cent of our GDP and represents one in every ten jobs," Mr Burton said.

"Latest forecast figures show international visitors are expected to reach more than three million in 2010. International visitor spending is expected to grow significantly faster than the visitor numbers."

ENDS

Advertisement - scroll to continue reading

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 
 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured News Channels


 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.