The Road’s No Playground Campaign Backgrounder
Pacific children are seven times more likely to be
injured as pedestrians than other children.
This applies especially to Pacific children under 10 years
of age and based in the Auckland urban area.
Each year 80 Pacific children are hospitalised as a result
of road accidents, either as passengers or
pedestrians
There is a lack of awareness within
the Pacific community about the high child pedestrian injury
rates. Pedestrian safety is not seen as a road safety issue
at this point.
On a quiet road it’s seen as okay
for children to play on the road. Often there are many
children gathered so they are thought to be safer. Children
playing on or near the road often involve members of several
families. Supervision is often the responsibility of older
children.
Young children are particularly at
risk when hit by a car – a healthy adult has a 50% chance of
being killed if hit at 45 km/h, but for a child the risk of
death is higher. An adult will be impacted about the legs
and thrown onto or over the car, but a child will be
impacted at torso level and dragged underneath.
A high pedestrian casualty rate in an area
indicates drivers in the vicinity are travelling too fast
for the conditions. The majority of drivers involved in
crashes live not far from the crash site, so the speeding
drivers are likely to be local.
Speeding
drivers are typically young males.
As with the
Tua safety belt/restraint campaign, the ‘role model’
approach is being used. Campaign advertising features well
known Pacific entertainers and sportspeople such as Bernice
Mene, Che Fu, Tana Umaga and
Ma-v-elle.