Evaluation report of 2013-14 summer road safety campaign

Evaluation report of 2013-14 summer road safety campaign published "

The full evaluation report of the 2013-14 Safer Summer campaign is published on the Police website today.

The evaluation found that the 2013-14 Safer Summer campaign was associated with:

· a significant 36% decrease in exceeding the speed limit by 1-10km/h

· a significant 45% decrease for speeding in excess of 10km/h.

In terms of road trauma, the evaluation showed that:

· fatal crashes decreased by 22%

· serious injury crashes decreased by 8%

· minor injury crashes decreased by 16%.

Due to the small numbers involved, the evaluation could not confirm the statistical significance of the crash decreases.

Assistant Commissioner Road Policing, Dave Cliff, today launched a new road safety campaign which commits Police to ensuring more people safely ‘reach the beach’ this summer.

“Like last summer’s campaign, this is one of several initiatives by Police and the wider road safety sector to encourage safer driving on our roads over the long term,” he said.

“This evaluation supports a vast body of research showing that driving a few kilometres slower makes us all safer.”

He notes that the evaluation found drivers tended to revert to pre-intervention speeds once the campaign ended.

“We want to keep the statistics moving in the right direction – not just over summer but every day of the year.”

Police is reminding people that anything over the limit is speeding, and that from 1 December lower alcohol limits for drivers aged 20 and over will be strictly enforced.

ENDS

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