Tourism operators are keen to find out how an $11 million government package to help them respond to the coronavirus
outbreak will be spent.The cable car above Rotorua. Photo: 123RF
Prime Minister Jacinda Ardern has announced the government will be giving $11 million to Tourism New Zealand
to try to diversify the market.
February is usually a busy time of year for Chinese tourism in New Zealand, due to the Chinese new year period.
Places like Rotorua, which would usually receive $40m in revenue from Chinese tourists, have been hit especially hard by
the coronavirus outbreak.
Destination Rotorua chief executive Michelle Temple said China was its fourth highest source of international visitors
and the drop in numbers was being felt around town.
"I think has been pretty significant for some of our businesses.
"We are hearing in conversations that it is not just those in the tourism industry, there is definitely a wider knock on
effect for service providers in a whole range of businesses."
Destination Queenstown chairperson Richard Thomas said it was too early to tell exactly what financial impact the travel
restrictions would have on local operators.
"We've seen short-term cancellations and postponements since the borders have been shut, but how long it is going to be
shut for and what the ongoing downstream consequences of the virus may be, we don't know yet," Thomas said.
Treasury is working with the Reserve bank and the Ministry of Business, Innovation and Employment to calculate the cost
to the industry.$11m tourism package
Ardern said $10m of the package would go towards international marketing to diversify the international visitor market.
Another million will go towards domestic marketing by regional tourism organisations.
"Too often we perhaps neglect our domestic tourism market," Ardern said. "We know that those regions that are
specifically being impacted by the decrease of Chinese tourism are for instance Auckland, Rotorua, Queenstown and
Christchurch in particular."
Thomas and Temple welcomed the announcement, despite it being scant on detail.
"It will be well received news in the tourism industry that's for certain, but we haven't got the detail as to how that
is going to be spent or carved up," Thomas said.
Both he and Temple were looking forward to finding out more in the coming days about how the fund would work.
Tourism NZ will carry out marketing campaigns focused in the United States, Britain and Australia, chief executive
Stephen England-Hall said.
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"There is a short term need here which is really going to be driven out of the Australian market, which is our upcoming
shoulder season and our winter season which is incredibly important for our resorts."
England-Hall said US and British tourists also respond to marketing and good accommodation and airfare offers.