INDEPENDENT NEWS

Battle for our Birds branding to be faded out

Published: Sun 21 Jul 2019 08:14 PM
Battle for our Birds branding to be faded out
First published in Energy and Environment on July 11 2019
A Department of Conservation briefing paper has outlined its plan to wind back the “Battle for our Birds’ branding for its predator control programme and replace it with the Predator Free 2050 moniker.
The note to Conservation Minister Eugenie Sage said The Battle for our Birds had been the title of DOC’s national predator control operations programme on public conservation land since late 2013. Tiakina Ngā Manu (care for/protect our birds) was added as a Māori subtitle in 2015.
“The BfoB name emphasises the outcome sought by predator control – flourishing species and habitats – rather than the control activity itself. The establishment of the Predator Free 2050 (PF2050) goal now incorporates the BfoB programme… We plan to reverse the naming hierarchy for the national predator control programme to make Tiakina Ngā Manu the new title, with Battle for our Birds the subtitle. This enables us to align the programme name with the PF2050 framing. It also reflects DOC’s drive for deeper engagement with iwi/hapū around the need for large landscape predator control in their rohe and to support their kaitiaki aspirations.”
It said over time BfoB name would be phased out as DoC would “look to test and refine the title of the programme over the coming years if needed”.
First published in Energy and Environment on July 11 2019
NZ Energy and Environment Business Week
A weekly subscriber only newsletter covering energy and environment news
Energy and Environment is New Zealand's premier weekly newsletter for the environmental and energy sectors covering politics, parliament, policy and industry news.
Contact NZ Energy and Environment Business Week
Mobile:
0273247101
Website:
Email:

Next in Comment

Gordon Campbell the barriers facing female politicians
By: Gordon Campbell
Britain's Trump is now its Prime Minister
By: RNZ
Gordon Campbell on Trump’s open white nationalism
By: Gordon Campbell
20 Years of the Scoop Information Ecosystem
By: Joseph Cederwall
The Dig: Scoop’s Engaged Journalism Platform Launches
By: The Dig
Scoop Hivemind: Restoring and Protecting Biodiversity
By: HiveMind
Scoop Coverage: Biodiversity Information and Journalism
By: Scoop Full Coverage
The NZ Biodiversity Strategy Discussion Document Explained
By: Ian Llewellyn
Statement on Biodiversity is where interests could collide
By: Ian Llewellyn
Government takes action for nature
By: New Zealand Government
Better border security
By: New Zealand Government
Government seeks feedback on biodiversity strategy
By: RNZ
New biodiversity strategy a roadmap to reversing the trend
By: RNZ
Leadership 'lacking' in new conservation strategy
By: RNZ
View as: DESKTOP | MOBILEWe're in BETA! Send Feedback © Scoop Media