Entering into its third decade of operation, the Scoop news ecosystem is set to undergo another phase of transformation
and evolution. We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our
publishing infrastructure and offer even more valuable business tools to commercial users of Scoop.
We will reveal more about these exciting plans soon, however, before we move to this next level we need to ensure the
sustainability of Scoop’s core services. These services include the Scoop.co.nz website, our uninterrupted, curated
daily news feed of relevant press releases and news items,and our publicly accessible, searchable archive of nearly
800,000 published news items. Part of this transition involves the launch of ScoopPro - a service for professional users
of Scoop which will support the continued access by both workplace users of Scoop and the public to this important
Why Is Scoop Worth Preserving?
Many people use Scoop in the workplace and find it useful. Scoop has been a fixture of New Zealand’s news infrastructure
for over 18 years. We publish around 1000 news items per week to our main website and several sub-sites. The majority of
this content consists of press releases from Government, political parties, business, academia and civil society. Around
20% of the material we publish is journalistic: news reports, columns, analysis, local news reports, reviews and photo
All of this content is available to the public free of charge, indexed forever and searchable via search.scoop.co.nz and
global search engines.We are committed to maintaining public access and have found what we think is a fair way to ensure
that this is possible.
Many people take for granted that Scoop’s free stream of breaking news and public news archive will always be around.
However, without the financial assistance of our professional users, those whose material we publish and distribute, and
those who routinely access Scoop for business intelligence , Scoop will not be able to continue this service.
For our first 15 years of operations the majority of Scoop’s income came from advertising income. However that source of
income - as a reliable means for funding our operations - dried up in 2014. Scoop receives no Government grant or
institutional support, and the fact that it has survived this long is testament to the tenacity of its founders, core
supporters and staff.
Imagine for a second if you will, a New Zealand media environment which lacks Scoop as a clearing house recording in
real-time and making available to all, the activities and views and work of all aspects of New Zealand society. Scoop
provides a reliably curated indelible record of what was said and who said it which is accessible to everybody on their
phone. There may be commercial alternatives, however none of these contains the historical depth, value for money and
open public access aspects of Scoop.
Each day 210,000 Google search queries return Scoop indexed pages for searchers seeking information about a myriad of
New Zealand subject matter and each month 500,000 users access the Scoop site. Scoop’s usage patterns are proof that
Scoop is indeed the home of NZ’s National Debate.
ScoopPro - A Solution For Long Term Sustainability
Over the past three years the team at Scoop have looked into the abyss on multiple occasions. But we have also worked
hard to secure our future. In 2015 we developed and launched a new business model to fund public interest Journalism in
New Zealand. Scoop.co.nz is now a social enterprise owned by a charitable trust board, the Scoop Foundation For Public
Scoop is currently in transition to full sustainability on a zero advertising funding model through the professional use
“Ethical Paywall” copyright licensing framework underpinning ScoopPro. This progressive copyright law innovation enables
Scoop to require professional users of Scoop - those who receive the most value from our services - to pay an annual
licensing fee towards covering the costs of this important publishing service. And to make the deal sweeter ScoopPro
provides additional professional news intelligence and PR services to those organisations who comply with our terms and
conditions of use.
At its heart this is simply a user pays system, those organisations who receive tangible value from Scoop.co.nz as a
source of actionable business intelligence and a means to carry their communications to the wider community are asked to
support the ecosystem they rely on professionally.
A Fair Funding Model Which Will Enable Innovation And Improvement
Scoop considers its ScoopPro business model to be a fair and reasonable way to serve the interests of both the
organisations relying on Scoop professionally and the wider public. This model also enables us to keep Scoop.co.nz as a
free and open access news-source for it’s public and educational readers.
All Profits generated in the future by Scoop will in turn be reinvested in improving the Scoop Public and returned to
the Scoop Foundation which it will in turn invest in fulfilling its purposes, supporting independent public interest
focused journalism and educating the public about the importance of quality journalism.
Today we are asking all New Zealanders, and especially those who work in institutions that rely on reliable and timely
information, to support Scoop in its quest to complete it’s transition to sustainability.
So how can you help?
This depends on whether you are an individual using Scoop or you regularly use Scoop as part of your duties for a
Company, Government Department or Academic institution or community organisation.
1 - Professional Users of Scoop
This includes anyone within an organisation, Government Department or Academic institution using Scoop regularly as part
of your work and finding it useful for research, keeping informed, publishing press releases, copying, linking etc.
The best way for you to help Scoop continue is to pass on a simple message to the appropriate decision makers (CEO,
Board members etc ) in your own words suggesting the organisation considers becoming a ScoopPro licensed organisation.
You might set out the reasons you find Scoop useful and the legal and ethical reasons you think it is important to
comply with Scoop’s advertised terms and conditions of use, and you might also outline the added benefits your
organisation will receive if it becomes ScoopPro licensed.
Alternately please email us with the details of who you think we ought to contact within your organisation to inform
them about ScoopPro licensing.
We will be contacting organisations directly, however the more support we receive from those working within the
organisations, the more likely decision-makers will be able to understand both the legal requirement to pay for
professional use of Scoop, and why access to Scoop is necessary for your organisation.
If a few people in your office agree with you on this, you could possibly send a joint letter or raise it as an agenda
item at a staff a meeting.
Suggested Example text for sending to decision makers in your organisation:
“I routinely use Scoop.co.nz as part of my work, and wanted to let you know that I personally find it a useful service
for accessing timely and accurate information about what is happening in New Zealand to help me do my job. Over the past
two years Scoop has transitioned to a ScoopPro model in which professional users like us are required by its advertised
This month Scoop has adjusted its product offering to provide additional benefits to ScoopPro licensed organisations,
these include - access to daily and weekly Newsletters on our region and key industry sectors, and the ability to
continue including hyperlinks in press releases or news items we submit.
More information on the legal requirements and benefits is available here at the ScoopPro page
2 - Non-professional Readers of Scoop
If you simply value Scoop as a news source and would like to help then you can support Scoop.co.nz by donating to the
Scoop Foundation through a partnership we have formed with innovative local journalism crowdfunding platform - PressPatron.
Every little bit of support helps us as we work towards completing the ScoopPro business model transition to a stage
where Scoop Publishing is generating surpluses and able to return dividends to the Scoop Foundation.
Over the first year of its existence the Scoop Foundation has funded a number of public interest journalism projects
through crowdfunding from supporters. These include a series on Post Natal Depression by Alison McCulloch, and a series
on the Kaikoura Earthquakes which we expect to publish shortly. When it is able to do so the Scoop Foundation will
invest in further in-depth investigative journalism grants.