Roy Morgan leads the Top 5 PR’s 12-18 Oct 2014 | Scoop Insights
Roy Morgan Research’s press release last week titled “Nation Slips, Labour Hits Lows” leads the top 5 PR’s for 12-18
October period.
At the time of writing this story has 80 Facebook likes and 32 Tweets.
Looking at the audience from Twitter we can see an example of the reach for story published on Scoop in social media.
Engagement with this story from readers arriving from a Tweet link was high, with an average time on page of 5mins 5secs
– and this was based on over 350 Scoop page views where Twitter alone was the source.
While this insight is based on a portion of the data it is interesting to see an example of the impact of a Tweet.
The following five press releases were the top performing press releases (by NZ page view numbers) according to Google
Analytics on Scoop for the seven days to 18th October 2014.
ENDS