The move is overdue. HP has struggled to make money in
recent years. Putting Apple to one side, the PC business is
now a commodity game. Margins are low and almost all the
action now takes place in China. It’s some time since HP
factories made PCs and it’s debatable how much HP original
design is in the kit carrying the company’s
brand.
Uncertain future
No-one knows what will happen to HP’s PC business. The parent company could follow IBM’s lead and sell the low-end operation to a Chinese hardware maker like Lenovo. That deal worked well for both parties — at least in the short-term.
Another possibility is a standalone HP low-end business could become more like Dell. These days the US-owned company is effectively a reseller of Chinese designed and made hardware with a few services thrown in for good measure.
There’s
little chance HP will morph into an Apple-like operation
chasing the high ground where margins are better. That horse
has bolted.
Big in New Zealand
Whatever happens, it will change the shape of the PC industry. And that will affect New Zealand more than most other countries.
That’s because HP dominates PC and printer sales in New Zealand. Earlier this year IDC reported the company accounts for 37 percent of the PC market. The story is much the same with low-end printer sales.
HP has made some dreadful management decisions in recent years. At the low-end of the market, the company’s 2010 acquisition of Palm was nothing short of a money-wasting disaster.
Things are just as bad at the enterprise end of HP’s business. The company acquired EDS only to run the computer services operation into the ground. Likewise, the 3Com deal didn’t deliver on promises and buying software developer Autonomy ended in tears.