Top 5 Scoop Press Releases, September 2014 | Scoop Insights

Tuesday, 7 October 2014, 2:19 pm
Article: Scoop Insights

During the month of September 2014 Scoop published a total of 3,577 press releases.

The most read press release by our NZ audience on Scoop over the month of September was titled ‘Shock as company gets go-ahead in the Karangahake Gorge’. This release was published on the 9th of September.

The average time on the page for this release was 4 minutes 36 seconds during September.

A high percentage of the audience reading this release in was attributed to Facebook (at the time of writing the story had approximately 11,000 Facebook likes), this contributed to a high level of reader engagement alongside Scoop’s regular audience, as well as search, network websites and other social media.

The following five press releases were the most read press releases (by NZ page view numbers) according to Google Analytics on Scoop for the month of September 2014.

1. Shock as company gets go-ahead in the Karangahake Gorge
9 Sept 2014 – Extensive mining activity is due to start in the beautiful bush clad hills behind the iconic Karangahake Rail Trail...

2. Eminem Publishers Sue New Zealand National Party
16 Sept 2014 – Detroit-based music publishing companies sue National Party for damages for unauthorised use of song in election campaign advertising.

3. Personal Statement by Matthew Hooton
1 Sept 2014 – Personal Statement by Matthew Hooton 1 September 2014 For Immediate Release “This morning I made comments on Radio New Zealand’s Nine to Noon programme about an attempt by staff in the Prime Minister’s Office to interfere in the appointment ...

4. The TPPA’s Dirty Little Secret: How US could write NZ’s Laws
13 Aug 2014 – A new website launched today ( http://tppnocertification.org/ ) has exposed what University of Auckland law professor Jane Kelsey calls ‘the dirty little secret of the TPPA’.

5. Hate merchants at it again with smear tactics
28 Sept 2014 – “It’s disappointing to see the hate merchants at it again with yet another attempt to smear and silence a health professional who’s doing research they disagree with,” says Ian Powell, Executive Director of the Association of Salaried Medical Specialists ...

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Scoop Insights From Scoop Independent News is a series of articles and items published by the Scoop team which shed light on the business engine that drives Scoop Independent News. It is intended as a useful resource for PR professionals, clients of the Scoop suite of communication products and of course savvy communicators.

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Scoop is New Zealand's largest independent online news source. We reach a domestic audience of 300,000 unique browsers monthly research has shown these are likely to be business professionals, influencers and connected people. Scoop was established in 1999 and now has over 500,000 live news items. Scoop currently publishes 60,000 new news items per year, the majority of these news items are Press Releases from thousands of NZ source organisations.

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