Scoop has an Ethical Paywall
Licence needed for work use Learn More
Top Scoops

Book Reviews | Gordon Campbell | Scoop News | Wellington Scoop | Community Scoop | Search

 

Top 5 Scoop Press Releases for August 2014 | Scoop Insights

Top 5 Scoop Press Releases for the month of August 2014

From Scoop Insights

During the month of August 2014 Scoop published a total of 3,658 press releases. Over 1,500 of these press releases were published into the politics section. This is a large percentage, but no surprise on the lead up to a General Election.

However, the most read press release by our NZ audience on Scoop over the month of August was ‘Stan Walker Sings Te Reo for Maori Language Week’. This release was published on Friday the 18th of July (just a few days before Maori Language week began).

The release was also the most read press release for July gaining a large number of views during Maori Language week. Since then the interest has continued on a slow decline till the end of August.

The average time on the page for this release was 4 minutes 59 seconds during July showing a high level of engagement, during the month of August this fell, though only to 3 minutes and 23 seconds.

A high percentage of the audience reading this release in August was attributable to Google organic search.

The following five press releases were the most read press releases (by NZ page view numbers) according to Google Analytics on Scoop for the month of August 2014.

1. Stan Walker Sings Te Reo for Maori Language Week

Advertisement - scroll to continue reading

New Zealand’s favourite singer, Stan Walker, is to release his next song ‘Aotearoa’ in Te Reo Māori to celebrate Māori Language Week (July 21-27). And some of the proceeds of the song will go towards the Raukatauri Music Therapy Centre.

2. Collins’ Admission Reason for Key to Act

Judith Collins’ admission that she was involved in a baseless smear campaign against a public servant is more than enough reason for John Key to sack her as a Minister, especially as she is on her ‘last warning’, said Labour MP Grant Robertson...

3. IGIS inquiry into release of NZSIS information

The Inspector-General of Intelligence and Security (IGIS), Cheryl Gwyn, announced today that she would be instituting an inquiry concerning allegations that the New Zealand Security Intelligence Service (NZSIS) might have released official information ...

4. The TPPA’s Dirty Little Secret: How US could write NZ’s Laws

A new website launched today ( http://tppnocertification.org/ ) has exposed what University of Auckland law professor Jane Kelsey calls ‘the dirty little secret of the TPPA’.

5. National Chooses to Campaign on High Tax, High Spend Policy

The Taxpayers’ Union is slamming Bill English’s indication that the National Party will not offer voters any indication of tax cuts before next month's general election. Speaking to journalists and analysts in the Pre-election Economic and Fiscal ...

*************


Scoop Insights From Scoop Independent News : Scoop Insights is an occasional series of articles and items published by the Scoop team which shed light on the business engine that drives Scoop Independent News. It is a online newslettter targeted at professional communicators and clients of the Scoop suite of communication products. You can subscribe to receive Scoop Insights as they are published by email via Scoop Newsagent on the Scoop Insights Infopage.

© Scoop Media

 
 
 
Top Scoops Headlines

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.