Live NZ Election Reactor Thursday 7pm: Key vs. Cunliffe

Wednesday, 27 August 2014, 5:16 pm
Press Release: NZ Election Reactor

Live NZ Election Reactor Thursday 7pm Have Your Say: Key vs. Cunliffe - TV1 Debate

27 August, 2014

John Key and David Cunliffe go head to head for the first time in the election campaign in the TV One Leaders Debate at 7pm on Thursday and it is time for people to have a say about their performance.

Debates between Labour and National leaders can provide defining moments in deciding who forms the next Government and now Roy Morgan and Scoop want to gauge viewers’ reactions using the Reactor Mobile App.

The Reactor is ground-breaking as it enables crowd-sourced reactions to provide a precise picture of how specific developments, political promises and news events are affecting the public mood.

To take part
1. Download the free mobile app available here for your smartphone or other tablet:

• Download the Reactor iPhone App

• Download the Reactor Android App

2. Then on Thursday just before the TV One Leaders Debate at 7pm starts simply open the app and select the Live TV One Debate - answer a few questions.

• There will be some basic demographic/voting intention questions when you select the Live TV One Debate option from the list, before you can begin Reacting.

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• Be watching TV One, 7pm to 8pm, Thursday 28th August.

3. When the debate starts hold Reactor pointer and slide to the left if you disagree with speaker, to the right if you agree.

• Your reactions will help drive the Reactor worm.

4. Click and hold pointer and show your reactions during the live segments till the end of the debate.

NZ Election Reactor Results
To view the Reactor on the night viewers can watch here at Scoop's ‘Live NZ Election Reactor’ page.

Over the past couple of months, Roy Morgan and Scoop have been taking a weekly look at events and tested people’s impressions using the Reactor – view the results to date at the NZ Election Reactor results page.

Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.

Also
Visit ( & Bookmark ) Scoop's "NZ Election Reactor" Homepage for updates on the Reactor.

ENDS

NZ Election Reactor

Your reactions on the political highs & lows of the week

The NZ Election Reactor is an interactive project that records your reactions to the regular 'Political highs & lows of the week' video based on a positive or negative scale. Your reactions are compiled anonymously with many others that creates an insightful look at how our politicians and political candidates faired in media coverage moment-by-moment. Results and analysis will also be published for the record as we lead up to the 2014 General Election.

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The NZ Election Reactor is Presented by Scoop & Powered by Roy Morgan Research.

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Live NZ Election Reactor Thursday 7pm: Key vs. Cunliffe

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