Top 5 Scoop Press Releases for the month of July 2014

Friday, 1 August 2014, 4:48 pm
Article: Scoop Insights

The most read press release on Scoop over July was ‘Stan Walker Sings Te Reo for Maori Language Week’. This release was published on Friday the 18th of July just a few days before Maori Language week began.

Walker’s new song ‘Aotearoa’ was launched at the opening ceremony on the Monday with high interest in this release from then on throughout the week. The release gained the most reads in the 5 days until Friday during Maori Language week, since then strong interest continued till the end of the month.

The average time on the page for this release was 4 minutes 59 seconds showing not only a high level of interest but also a high level of engagement.

A high percentage of the audience reading this release was attributable to Google organic search. At the time of writing, the release also had 43 likes on facebook. It is likely that this social sharing is one of the many signals Google used to determine the relevance of this news for searchers.

Based on the level of engagement it is clear readers found what they were looking for on Scoop.

During the month of July 2014 Scoop published a total of 3,829 press releases.

The following five press releases were the most read press releases (by NZ page view numbers) according to Google Analytics on Scoop for the month of July 2014.

1. Stan Walker Sings Te Reo for Maori Language Week

New Zealand’s favourite singer, Stan Walker, is to release his next song ‘Aotearoa’ in Te Reo Māori to celebrate Māori Language Week (July 21-27). And some of the proceeds of the song will go towards the Raukatauri Music Therapy Centre.

2. Appeal Court corrects Judge Cunningham’s multiple ‘errors'

The Sensible Sentencing Trust has today expressed its relief that the ridiculously lenient sentence of home detention handed down for a violent robbery by Darren Fidow has been quashed and replaced with a term of imprisonment.

3. Kiwi icons team-up to create limited edition special treat

Whittaker’s and Griffin’s, two iconic New Zealand treat specialists, have teamed-up to create the limited edition, quintessentially Kiwi, Whittaker’s Hundreds and Thousands 250g block.

4. Hope and filmmaking in remote corner of NZ

A screen shot from the documentary Gloriavale shows life in the reclusive West Coast community.

5. Road closures and driving advice for Northland

Northland Police advise that surface flooding has blocked a number of major roads in the North.

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Scoop Insights From Scoop Independent News is a series of articles and items published by the Scoop team which shed light on the business engine that drives Scoop Independent News. It is intended as a useful resource for PR professionals, clients of the Scoop suite of communication products and of course savvy communicators.

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