Dear Scoop Readers/Subscribers,
An Invitation To Rate the Highs & Lows of the NZ Political Week
from Scoop Publisher Alastair Thompson
Introducing the NZ Election Reactor
Scoop is delighted today to invite its readers to share their opinions on the quality of the political debate taking up
in the lead-up to the September 20th General Election.
Click image to join in and begin rating the Highs and Lows of the NZ political week.
Working with Roy Morgan Research Scoop is using their famous video rating tool, the Reactor (the original Worm), which records how strongly you agree or disagree with what you are seeing and hearing, second by second, as you watch
a video.
It will only take five minutes to participate and this initial poll is open for another 24 hours.
To participate just click on the link below and follow the simple instructions.
Please complete this survey on a PC or Laptop. The Reactor contains a video that will not display on Mobile Phones, Tablets, or iDevices (such as iPads and iPhones).
What Happens Next?
If you enjoy reacting and seeing the results in the media, you might like to react to the Highs & Lows each week between now and the election. After completing your first reactor poll you will be given an opportunity
to subscribe to receive notifications from Roy Morgan about future NZ Election Reactors.
You can also subscribe to receive Reactor announcements and results via Scoop's Newsagent service using the form on the NZ Election Reactor Homepage
Why Scoop Is Doing This
Scoop hopes its use of the Reactor during the 2014 election will help us better understand how and why voters change their voting intentions during the
intensive media melee which leads up to an election.
The Reactor is ground-breaking as it enables crowd-sourced reactions to provide a precise picture of how specific developments, political promises and news events affect the public mood
The art of political punditry is to interpret these things based on hunches and experience, The Reactor provides us pundits with data and evidence to back up our views.
As a media outlet with a strong lineage in digital innovation around election reporting, Scoop is delighted that in this
our sixth NZ election we can innovate further and deliver a clearer understanding of just how NZ's democracy is working
on the inside.
Best wishes
Alastair Thompson
Scoop Editor & Publisher
Also:
Visit ( & Bookmark ) Scoop's "NZ Election Reactor" Homepage for updates on the Reactor & to subscribe to receive announcements and results via email.
Read the Scoop/Roy Morgan Research announcement press release ( The Return of the Worm : Introducing The NZ Election Reactor ) for more information on why we are doing this and how it will work.
ENDS